It’s always interesting to see the renovation in marketing day by day, ‘what’s hot’ and ‘what’s not’ are a pleasure to sight, but to go on with a practical approach we are equally interested in which communications and transformation techniques will make the biggest commercial improvement for businesses.
If talking about the technology, from the morning e-newsletter to social notifications and subscribed emails before going to bed, all are related to technology. Now it’s the technology that is taking its ground to every field of life.
None are spared from it, from controlling home appliances through an app, to voice commanding a speaker to play your favorite music, technology is everywhere. Now we are at an era where technology can only flourish further but cannot end in the near future.
So here are some non-ignorable digital marketing courses in Pune which are going to conquer the world in 2019.
1. Voice Search
It is calculated and observed that by 2020 almost 50% of the users which use voice search as the searching command. It is definitely making the job easy for us and saves time as well.
It is now advisable to use voice search because definitely it makes sense alongside it has an advantage of providing the user of multitasking.
The user can cook, work and perform other tasks as well while doing any voice search. At some point, everyone would agree that speaking is easy than typing.
2. Video Marketing
Video marketing is seen as the core trend which people would be following for marketing.
Since marketing is a thing which needs a lot of entertaining factors which would attract the customers, video marketing is like the cherry to the cake.
Video marketing includes all the entertaining videos of the business and the company.
3. Content Writing
Content is definitely the backbone of any marketing scheme. Engaging and informative content keeps a better chance to be noticed online.
As 80% of internet users still prefer good-quality original content over canned solutions
4. AI Powered Solutions
Artificial intelligence (AI) powered solutions, which includes multiple technologies such as Machine Learning (ML) and Natural Language Processing (NLP).
Its growth is continuously been increased over the years and AI service providers have already started cashing on this technology by offering driven AI’s enterprise adoption solutions.
5. Machine Learning
Machine learning is a subset of AI, we provide our students a machine with required data and directly offers a practice on it.
In 2019 machine learning will move from its service at the individual consumer level to a larger role that considers large groups at once, and external factors as well as internal data.
6. Social Media Marketing
Although social media is playing a vital role from the past years in digital marketing, the launching of IGTV on Instagram for promotional videos has added a great platform for many.
Facebook and different platforms are providing a stage of newcomers to cherish and evolve their skills. The foremost advantage is that this invite user of all age groups.
7. Programmatic Advertising
2019 will witness a continuation of the evolvement of programming advertising in which automation technology is used to buy and sell online media.
In the future, it will include online ads, video to digital out-of-home, voice, TV and streaming modules.
8. Analytics and Reporting
Systems such as Google Analytics and Adobe Analytics are relatively static in terms of reports and functionality.
The main trend here is using softer measures to get customer feedback in near future.
9. Paid and Earned Media
We need to review advertising and PR to complete the picture of digital marketing channels.
Native advertising and video advertising which we can expect to continue to be important into 2019 after video advertising overtook display for the first time.
10. Email Marketing
Regarding email marketing in 2019, making changes to improve personalization is what the requirement is. Also, email automation is an essential element, where giving subscribers the option to choose the content they receive is included.
This way everybody is happy, subscribers get only the emails they want and we gain higher email engagement and a greater return. Digital marketing training in Mumbai will provide you these above major drivers of digital marketing and make you learn regarding every critical aspect of it.