Have you ever observed how some videos on social media seem to have a big impact on viewers and rake in lots of comments, shares, likes, and other reactions? That is what engagement looks like – and you should be aiming to create more engaging videos that have that kind of impact.
Although creating engaging videos for social media may seem difficult at first, there are actually a few simple ways that you can start to make videos that have a bigger impact on viewers:
- Create videos that are short and tightly-focused
Viewers on social media have short attention spans, so the videos that you create should cater to that fact. Ideally, you should try to create videos with a short duration that are tightly-focused around a specific topic.
If you can keep your videos about a minute long or less that should be a good start. As you publish videos you can experiment with different types of lengths to find what is optimal.
- Design videos for mobile viewers
More people watch online videos on mobile devices than desktop computers in general nowadays – and the difference is more pronounced when it comes to social media. About 80% of time spent on social media is on mobile devices, which is why you should be designing your videos with them in mind.
One of the main factors to consider is using a more mobile-friendly aspect ratio. Although horizontal videos are arguably the most mobile-friendly, square videos (i.e. 1:1) are a reasonable compromise and will appear larger on mobile devices.
Seeing as a lot of your viewers will be watching on smaller screens, you should make sure none of the important elements in your video are too small to make out clearly.
- Deliver the message visually and without relying on a voiceover
The main advantage of video as a medium is that it has an unrivaled ability to deliver information visually. That is something you should take advantage of, as visuals have a greater potential to engage viewers.
As far as possible try to ‘show’ the message of your video and do not rely on the voiceover to deliver it. If necessary, add titles or subtitles to put points across so that viewers are engaged even if the audio is muted – as is increasingly the case on social media platforms.
Always remember that competition is high on social media, and so your videos can’t compromise in terms of quality. Knowing the basics of video editing can be a big help, and for example, you could use Movavi Video Editor to tidy up and improve your video so that it is more likely to attract attention.
Each of the tips listed above should help you to attract and retain more viewers with the videos that you publish to social media. Ultimately that should help you to see an immediate increase in engagement levels, and you can continue to build on it in the future by learning from each video that you publish.