Not more than 10 years ago, mobile device users had a lot of trouble accessing websites. Sometimes, mobile websites would malfunction or simply wouldn’t load. The industry reacted fast, developing mobile websites that were compatible with mobile phones, tablets, and similar devices. Soon afterward, mobile gaming became the next big thing and developers worked overtime to keep up. Being able to access the web, check email, and play games while on the go became just as important as having a strong internet connection at home.
Now, consumers fully expect to be able to check their accounts online, contact customer support, make purchases, and otherwise make changes to their accounts while on handheld devices. Next up are the four main reasons your company needs to hire a mobile app developer if you haven’t already gotten your project off the ground.
1. Don’t Let The Competition Get In Front
If you are in an industry where all your competitors offer consumers mobile applications but you don’t even have one in the development stage, then a mobile app developer like Appetiser who’ve worked with brands such as Samsung is who you need to connect with. They can create an innovative app for you that will be sure to set you apart from everyone else on the market. Although app development is fast-paced, businesses need time to work out all the fine details. You might need a mobile app developed so that employees are able to access pay records and access important documents while away from the office. Another app might be needed for customers to be able to browse your company’s catalog, track orders, and update payment methods. They really do offer consumers the best means of managing their accounts, purchases, and other important data whenever the mood strikes.
Learn what kinds of mobile apps your competitors are offering so that your business remains relevant and at the forefront of consumers’ minds.
2. Having A Mobile App Helps To Meet Customer Expectations
Simply put, consumers have no reason to settle for less. When one company won’t offer package tracking or overnight shipping options, there are 10 others offering the same products that will happily do so. Customers want to read reviews, view product descriptions, and compare product prices in an instant, then place an order and see when it is estimated to arrive. Consumers also want to get reliable information from businesses on the fly. Their expectations are getting higher and higher because technology has completely eliminated the need for buyers to wait.
With a mobile app, you can offer customers an online portal that will help them stay satisfied and make changes on a whim, all while giving them the independence and autonomy that they crave. There is no wait time when a customer uses a mobile app, so it is seen as the ultimate convenience.
3. Mobile Apps Are Engaging
There is nothing that shoppers like more than logging into a website or mobile app and seeing a custom loading screen that greets them by name. They can instantly get a snapshot of their account, including purchases and gift card balances, or they are reminded to use loyalty benefits before they expire. Some include built-in games that give customers a way to kill time while on a mobile or reward them for logging in faithfully. Mobile apps also help customers who are concerned about identity theft and security. They can look at the details of their accounts at 3 am without having to call customer support or disturb anyone.
4. Connect With Customers Around The Clock
Did you know that a professional app developer can create a business-based app that will send notifications directly to the mobile phones of customers on a pre-scheduled basis? In short, what this means is that you no longer have to do email blasts every time there is a new development with your company. Customers will be alerted every time a major action is taken concerning their accounts or when something personally is going to impact them. This can be very important when it comes to account security. In addition, these notifications can be sent out to alert consumers of limited time sales, exclusive promotions, and other discounts.
If your goal is to get in contact with your consumers and stay connected without feeling like you are imposing on their time, have a mobile app developed. You will be able to offer your clients more tools that will let them know that they are valued. Mobile apps can be even more secure than encrypted websites, so you should have fewer worries about data breaches.
Having a mobile app will enable customers to sign up when they want, check in at the most convenient times, and then reach out if they have any problems. This can help companies to free up internal resources that may have been dedicated to customer support to get more back-office work done, in turn making businesses prosper even more.