6 Ways To Build Trust With Your Customers

If your customer trust you then you have got a great, solid basis for a successful business. Your customers will know that they can come to you not ‘just’ to buy your products and services, but they can ask questions, gain advice, and know that they will be given the best and most accurate information possible.

Gaining this trust is a potentially slow process, and can take patience from the business owner. After all, think about how you buy; a brand new business that has just opened up may look good, but you could still certainly be wary about using them in leu of your usual store because you haven’t built up any kind of trust with them. This is the same for everyone, which is why trust matters so much and why you need to create it, starting right from the beginning. We’ve put together some easy ways that you can build trust and become more successful in the process.

Be Competent

If you can show that you are competent in what you do, and not just trying to pretend that you know what you are talking about, you will build a good basis of trust. Before anyone will want to do business with you, you will need to show that you are a master at whatever it is you do. This can be done in a number of different ways including writing a blog that goes into detail (not too technical details, however) about your products and services, or the area in which you work. You might offer guest blogs to other non-competing websites, for example, or write articles for trade magazines.

You can also host a talk that lets people know more about what you do, but also shows that you have all the answers about it at the same time.

The key to letting people know how competent you are is to simply show them. There are no magic shortcuts on this particular idea; it really will come from actually being great at what you do.

Keep Your Promises

If you don’t keep your promises – the promises you make to both clients and suppliers – then people will lose trust in you. If you can keep your promises, they will trust you more. It really is as simple as it sounds. The important thing to bear in mind is that you should never over-promise. Offering too much in order to secure a sale and then having trouble delivering on what you said you could give your customer will ruin your reputation. Even if you try again, why should anyone give you a second chance when there are many other businesses who will get it right the first time?

Rather than over-promising, understand exactly what it is your business really can do, and how well you can do it. Promise what you know you can definitely deliver, and if you can do more then you should do it – this will gain you trust and a good reputation for going above and beyond. Remember, keeping small promises is much more important than running the risk of breaking one big one.

Be Confident

Being confident when you speak about your products and services is vital if you want to build trust. The customer is coming to you for advice; if you don’t know the answers to their questions, or you seem unsure when you do give an answer, they will quickly pick up on this and it won’t feel good to them. They will start to wonder whether or not you really do have any knowledge in this area, and if your competitors are able to speak confidently about the same services and products, it is to them that your potential customers will turn.

You might feel timid and shy when you first start out, but the sooner you can build your confidence the better. By knowing everything there is to know about your business, you will feel more confident in yourself, and you will be happy to let people know about it. This will help you, but so will practice. The more you speak to people, the better you will become at it.

Speaking to people, especially in a sales format, is a skill that can be learned, so if you are still having problems in getting the right tone and sounding confident about what you are saying, a course or video might help you further.

Have A Website

How can having a business website improve your trustworthiness? It may sound strange that something as seemingly simple as a website can make customers trust you more, but it’s true. A website tells them that you are invested in your business; you have spent time and money creating your website, finding the right host, making it look appealing, and including all the relevant information on it. Not only that, but it will have your contact details on it, so they know that if they do need to speak to you, they can do so.

A website is also where you can showcase your products and where people can learn more about them and your business.


Really listening to what your customers have to say and acting on the information if required is another way to build up a good level of trust. Listening is another skill that you may need to take some time to learn, especially since most people will try to explain their point because they are keen to get the information across, and they won’t stop to listen to objections or additional comments along the way. If you can, then you will be trusted more. If you can not only stop talking, listen, and then use those points in a structured response, you will do even better.

Be Honest

They say that honesty is the best policy, and when it comes to gaining trust from customers this is most definitely the case. If you make a mistake (and we all do from time to time) be honest about it. If you can’t deliver on time, tell the truth. It is far better to speak truthfully about something than to mislead a customer. The end result will always be a lot harder than if you were simply honest from the start.

Even if you get something wrong, being honest about the error and then fixing it will make you more trustworthy than if you try to cover it up and get found out.

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