8 Best Ways to Make Online Payment Easy For Your Customers

Update - 2018.07.31

Ways to Make Online Payment Easy – There’s nothing more important in business than to ensure your account receivables are running smoothly. Attracting people to your business is a big challenge, but it’s only part of the feat when it comes to turning prospects into paying clients. An increasing number of people are switching to the Internet to do their shopping making it as easy as possible for customers to pay necessary for increasing sales and conversions. This is why the checkout page is so important. Because it’s the last stop for those people shopping on your website and the place where they hand over their credit card information.

Your checkout page is where window purchasers become paying customers.  Today we’re here with a list of 8 ways to make the online payment process easy for customers. So check out the list of 8 Best Ways to Make Online Payment Easy For Your Customers below and tell us about your thoughts about our list in the comment section below. 🙂

Ways to Make Online Payment Easy – List

1. Provide a Variety of Payment methods

This may seem obvious, but several websites only offer a single payment option. Now that people are using online shopping regularly, they expect websites to have a type of payment options available on the checkout page.

2. Do not Require Shoppers to Create an Account with you

Your shopper probably has a lot of online accounts to keep track of already. If you need him to create another one, there’s a good chance he will abandon the buying process.  If possible, give him the option to check out as a guest, and make it crystal clear that he has that option make it easy for him to check out and pay for that option.

3. Keep Customers on Your Site

When customers are making a payment, you should try your best to keep them on your website.  This keeps everything consistent.  When you redirect customers to a 3rd party site to pay, customers often get confused and worry that they aren’t paying for the merchandise they’re buying.  It’s better to stay them on your website, where you can control how the checkout page looks.

4. Make Errors Easy to Fix

It’s normal for people to make mistakes when they’re filling out the information on a checkout page of a website. Sometimes people write the wrong phone number or zip code. In this case, if you click on next step, they’ve to rewrite the information. Let’s make it easier by auto-correcting if customers write the wrong type of information. You’ll notice some app does not clear the information was submitted and shows the mistake message in red, which describes the explanation of the errors.

5. Build a Seamless Design

First of all, you should make everything on your app compatible. This implies utilizing the same chromas, textual styles, and outline on your checkout page as on whatever is left of your website so that you can raise brand recognition for your business. One more thing, a good and logical design provides the customers a good impression of your style. So, always keep your checkout page consistent and lovely.

6. Don’t Ask For Unnecessary Information

Some sites ask for extra information than a customer may consider necessary, which can be off-putting. Many people don’t know why they need to provide a phone number, and if there’s no explanation of why the phone number is required than many consumers are wary that salespeople will call their number or passed onto other businesses for cold calling. No one likes receiving these calls, so it should be made clear if you only need someone’s number in case you need to get in touch about their order.

7. Provide Reassurances on Privacy and security 

Whenever personal information is involved, everybody goes out of your way to show off the security measures you’ve in place. According to a survey by consultancy found that 60% of respondents dropped out of the checkout page due to concerns about payment security. Typically, you will want to have a Secure Sockets Layer (SSL) certificate for your site to provide a safe connection and encrypt credit card information. Additionally, you will want to comply with the standards of the PCI Security Standards Council. PCI agreement is enforced by payment card companies, while the council itself maintains the security standards for everyone who stores, transmits or processes cardholder’s data.

8. Keep Out From Distractions

It probably goes without responding, but your checkout page is the end of the sales cycle. It’s the final step. And in this era when people have the attention span of a goldfish, you don’t want anything to distract them from completing their checkout process. And that means, under no circumstances, should you put up any ads.

Compsmag