Adobe Analytics is a sophisticated product that allows users to concentrate on known metrics without knowing the lack of critical information. Adobe today announced an AI-ready Virtual Assistant called Intelligent Alert to allow users to better understand what they ignored.
John Bates, Director of Product Management at Adobe Analytics said in the past he used Artificial Intelligence and Machine Learning in analytics foods to help users better understand their behavior. Customers of Adobe use this technology for the first time to understand how users will work with Google Analytics and provide new data that may not have been considered.
"Previously, we analyzed and gathered the data we gathered for our customers on behalf of the brand, analyzed the user's behavior in Adobe Analytics, and the most relevant personalized information Based on the signal that we are seeing and how we use that tool for individuals, "says Bates.