Amazon's products are minivans of the world. They are wrapped in practical, sometimes ugly plastic. But they can work, be beaten inexpensively. Parents love them.
Compared to this, Apple designs a device similar to a sports car as a work of art. Apple and neighbors who drop the product know your cry.
It was changed on Thursday, Amazon announced the torrent of new products, many of which featured absolutely necessary updates. They may not be at the height of Apple gadgets, but Amazon's product portfolio is in keeping pace with modern aesthetics.
"Our design group has always focused on products that disappear in the background," said Dave Limp, Amazon's device business division, in an interview Thursday. . "We do not consider exhibits and furniture, but as devices increased in the home, we found that they are located in many different places in many different places.