Amazon's new Echo Auto – a $ 50 credit card size box on the dashboard that brings Alexa to your car – will do so much soon. It is a cheap way to arrange cars that may not have a sophisticated infotainment system. This is a new bridge to the Amazon in the automobile industry and has been drawing attention for many years. It is also another place where you can shout at Alexa to order more toilet paper.
But what Echo Auto actually does is a symptom of a nasty condition of embedded software.
Almost all major car makers can run Apple's and Google's embedded infotainment systems with their purchasing software. We accept even the largest holdout like Toyota.
I understood the conflict. Car manufacturers did not want Apple and Google to have more control over the dashboard screens, concerned about damaging brand loyalty and limiting access to user data. . However, technology companies took over the execution of software and its practical aspects. Finally, both parties are in the current balance. In most new cars, the automaker's operating system coexists with CarPlay and Android Auto.
Amazon is not trying to try Alexa one by one in the embedded experience, not touch screen based operating system. This is theoretically simple, but the results were disjointed. Toyota, BMW, Ford, and this week's Audi announced that they will directly integrate Alexa and the infotainment system, but not all models are agreed upon.
And that is not always good. When Ford originally incorporated Alexa into the SYNC 3 system, its function was severely restricted. We discovered that the composition was a nightmare house Ford Fusion Energi 2017. Many of these problems,
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Amazon's Echo Auto is a state where the infotainment for cars collapsed
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