According to the Nikkei Asian Review, ‘Apple’ has asked its suppliers to increase the production of its latest release iPhone 11 by 10% or even 8 million. The increase in orders seems to confirm the new strategy of Apple CEO Tim Cook attracting budget-conscious consumers with cheaper models in the context of weakening global economies. The 7 to 8 million unit increase in orders equals this year’s total annual phone shipments by Google, a growing rival for the iPhone in Apple’s US market.
“This fall is so much more busy than expected,” an informed source said. “Previously, Apple was rather conservative in terms of orders,” less than for the new iPhone from last year. “
After the increase, the production volume prepared for the iPhone 11 series will be higher than last year,” said the source. The recent rise in iPhone orders is concentrated in the cheapest iPhone 11 model and the iPhone 11 Pro model, according to sources, while Apple has slightly revised down the orders of its top model range, the iPhone 11 Pro Max, whose starting price is starting from $1,099.