Apple profits even as it loses some marketshare as two studies indicate.

Apple is the title of two new research. This seems surprising as it shows that Apple's share in the smart market has been reduced by 14%.

However, the second survey shows that Apple is the biggest donor in the smartphone market. Through iPhone X, Apple gained 62% market share in the second quarter. That closest rival, Samsung, suffered a double-digit loss, far behind at 17%.

Both surveys show how much total market share is not. Apple is faced with intensifying competition and it may lead to a shrinking customer base. However, according to a smartphone survey of Counterpoint, Apple consistently provides all the profits of the mid-to-high segment of the market. This allows all other athletes to fight near the bottom that is hard to make a profit.

Apple's profit due to intensified competition

Each survey shows the number of competitors that Apple faces.

Although Apple is the world's most popular company, this market share has declined 14% between the fourth quarter and the first quarter of this year due to intensified market competition announced by ABI Research earlier this year.

Nevertheless, Apple is paying attention to the new 4 series that debuted at Wednesday's autumn product presentation and is expected to regain a part of this market later this year. The 4 series has a new user interface that allows you to detect the possibility that the user will be caught by recording the electrocardiogram.

And it's today's pre-order in less than a minute.

Jony Ive, Apple's new design team leader, is very excited. Washington . He "All bones of my body tells me that it is very important" (Series 4) will be a hint for understanding and introducing the product.

As I said, smart use is delayed, ABI's project delivery will increase from 40 million this year to more than 108 million in 2023.

On smartphones, Apple has proved that customers are not afraid to pay the best price on their products. Chinese enterprises such as Huawei are rapidly growing and have a bigger market share.

"IPhone X, which created a new design language, enabled Apple to significantly exceed the average selling price in the second quarter when the smartphone market began.

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