Loyalty Program for Regular Customers

by Jones David

Most retail markets have mobile software specifically designed for their needs. Each of the players carefully selects its functionality to give customers the most convenient and simple feature for the opportunity to make safe purchases.

Special customer loyalty software is beneficial for the company, as it can

  • Establish and maintain long-term relationships with the audience.
  • Increase customer loyalty.
  • Attract new customers.
  • Increase the average check or the number of purchases during a particular period of time.
  • Perform the tracking of clients’ behavior. You can find out their preferences according to the bonus card, the frequency and amount of purchases, its geographical location.
  • Reduce customer outflow.
  • Increase the size of the average check and sale with further reports getting.

Which type of businesses the loyalty program is useful for?

  • Retail trade.
  • Customized solutions.
  • Financial companies.
  • Fuel retail.
  • Manufacturers.
  • Telecom.

The customer loyalty program software created by the mLoyalty Company for regular customers allows the app to quickly process transactions and credit customers a variety of bonuses in the form of points, cups of coffee, liters of fuel, and more. The company uses its own product that performs the data collection, launches and regulates advertising campaigns, and sends email/SMS/push notifications. Moreover, the automated program has various goodies in the form of promotional codes, coupons, and gift certificates. Regular customers (the same as ordinary) can also use Bonus Wallet that presents a fantastic opportunity to render the desired type and number of cards to verify operations or at the various webstores.

The bonus system is really decent due to the following reasons

  • The simplicity of receiving bonuses (you do not need to collect points for years to get a tangible discount, you can use points per share);
  • The weight of discounts using bonuses;
  • Understandable conditions for accruing and spending bonus points.

What are the benefits of such a platform?

This loyalty software can save money by allowing you to reduce the cost of bonuses processing and control their charging. The program interface is straightforward, so any company owner can independently perform targeted advertising management while using one single interface. The mLoyalty will get acquainted with the system and present the maximum of useful information about its architecture and functional peculiarities.

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