vs AdSense: Comparisons and Reviews

by Jones David

Finding the right ad network to partner with can be a daunting task. While the most obvious choice tends to be AdSense, there are a few networks in the market that match AdSense on every front and then some more. One such ad network is This ad network has a rich history of contextual advertising and a robust client roster that you can read all about on its website.

Here’s a list of reasons why is the best ad network for publishers.

Advertiser Demand or Budgets is the only network in the world that has exclusive access to $6bn worth of search demand from the Yahoo! Bing Network Since Bing is the second most used search engine, these are very valuable budgets. manages these budgets and makes sure that it is put to use with high engagement ads on its publisher’s websites. This is the biggest advantage of working with a platform like – that, as a publisher, you will be making your ad inventory available to an extra and unique advertiser source. also has partnerships with several premium demand partners ensuring you get the most competitive bids for your ad inventory.’s strong demand partnerships ensure that irrespective of the niche you operate in, you will always have top quality ads to display on your website.

Contextual technology’s contextual tech has evolved over a decade. They have built an entire business on contextual solutions. Their contextual technology has become quite sought after, especially in the light of increasing privacy concerns and regulations. This technology does not store or use personal audience data, so it performs very well on mobile traffic and on browsers that do not allow using cookies anymore like Safari, Firefox, etc. Instead, it uses the content of your web page to display ads that are relevant to the page and the mindset of the users when they are consuming this content.  Apart from being hyper-relevant to the content of the webpage,’s ads are also designed to match the look and feel of your website making them native in nature. Together, these traits make this ad network unbeatable in terms of CTRs and quality.

Multiple And Custom Ad types and placement

With, you get access to a plethora of ad types and formats Right from in-content ads to interstitials and banners, you’ve got it all. These ads can be customized on the basis of your preferences and user analytics. For example, if you’ve got high bounce-rates, you could show ads to this exit-ing traffic and make additional revenue. ads can also be customized for any size (beyond the IAB sizes and templates)  and design ensuring you only display the ad unit that works best for your website and audience. This offering is unlike any other in the industry. In fact, is known to be publisher-centric to the tee in the sense that the ads you display are also responsive across devices and can be run with ads alongside other ad networks. This makes compatible through and through.

Responsive account support

What gives an edge over AdSense or any other ad network is its responsive account support. It is not a black-box. They have actual humans looking at your account and responding to your queries.’s account managers are trained and experienced in ad revenue generation. So you can rest assured all your account related queries will be resolved efficiently. If you’ve been a publisher with for a while, you will also get account managers to help you with optimization strategies and help you stay on top of ad ops.


While AdSense is a good monetization partner, is an excellent choice if you’re looking to make additional revenue. In fact, it outperforms AdSense consistently in certain niches and verticals. Adding to your ad stack is a great way to increase the value of your ad inventory since they bring unique advertiser budgets to the table unlike any other ad network in the industry.

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