Numerous new things and experiences emerged in the last two years. Thanks to Covid-19, terms like restrictions and lockdown are part of our regular vocabulary.
The rise of user-generated content is one such phenomenon that is gripping everyone on the internet. The easy availability of various tools is helping in the growth of this trend. Tools like BigVu not only help create, edit, and enhance the videos but utilize the teleprompter services too.
Ease of usage, availability of numerous options, and various video enhancing features are helping such tools to gain popularity.
Covid-19 has completely changed the way we do things. The way we shop, travel, spend leisure time, and consume content have all changed. This article highlights the top trends of the content industry in 2022.
Immersive Ads
The higher access to connected TV has led marketers to experiment with the content. A more immersive set of interactive advertisements are becoming a winning tool to capture the audience’s attention.
The ability of ads’ rapid adaptation to emerging trends in line with the target audiences’ interests is the key in this era. It is possible to map the nutrients via high-quality data analysis of the trends as they emerge.
Utilizing demographic factors like location, income level, and others can help create a personalized, immersive ad structure. This aspect helps to bolster the in-depth advertising experience.
Advertising Video on Demand
Advertising video on demand or AVOD refers to those platforms that do not take up a subscription fee but operate via advertising. Such a phenomenon was not the apt choice until very recently. Amazon Prime and Netflix command a larger market share with their subscription models. However, platforms utilizing AVOD, where users have to pay a lower monthly fee, are rising.
The saturated market with subscription fee models is opening the doors for AVOD services. A recent study shows that European TV viewers do not want to pay more than $ 25 per month towards subscription services. It provides an opportunity for AVOD.
2021 marked a significant change as more than 50% of all US digital video consumption was by AVOD viewers. Such a change will be more prominent in the years to come with investment by the big media companies. Traditional TV networks have come out with such platforms like
- Viacom CBS’s Pluto TV,
- Discovery’s Discovery+
- NBC Universal’s Peacock,
- Warner Media’s HBO Max,
- Fox’s Tubi, etc.
Responsible Advertising
One of the lucrative segments that emerged for the marketers to tap the digital consumer is the increasing socially responsible advertising. A recent study suggests more than 62% of Gen Z and millennials favor sustainable brands. They look forward to social awareness through charity work, corporate responsibility, and, most importantly, promotions.
There is an increased temptation among marketers to tap the latest video trends relating to social issues. However, simply subscribing to a particular cause without addressing its complexities can lead to a disastrous situation. The higher adoption by marketers to showcase sustainable solutions is helping to address everyday sustainability concerns.
This consciousness among the users is pushing brands to seek environmentally friendly options. Some prominent examples that you can refer to are recycled plastics to make shoes, recyclable packaging for luxury brands, or cosmetic brands offering refillable deodorants.
In 2022, brands will need to showcase how they want to implement sustainable measures. The support of other brands can have a two-factor justification. The company should command authority while talking about the initiative, and it should be a profitable exercise for them.
Cohorts
Cookies are notoriously famous for capturing vital personal information without users’ consent. Cohorts are the alternative to cookies that are rising rapidly in recent times. These sets contain various parameters like regional locations, households, niche groups, and many more.
Cohorts are finding an increased use to replace mobile ad identifiers. The absence of such a mechanism will make user tracking difficult and violate their privacy. Tracking personal information beyond a certain extent has become a cause of concern in many countries.
Cohorts are helping to push video content to the users without capturing any user-level data. It helps to comply with most international protection standards. They help provide highly actionable insights with the help of experienced analytics. All these together make cohorts an exciting factor that will be guiding future digital video consumption. It has the potential to lead the video trends in the days ahead.
So, as you can see, the above trends can help shape video consumption in 2022. Marketers overtly depending on them and the changing user preferences can see greater importance of these trends in the future.
