Robert Barnes 
Bang & Olufsen, the Danish global luxury audio brand, has announced that it is working with Xbox to create “a new high-end audio project” just in time for Xbox Series X. Bang & Olufsen has stated that it “wants to focus on the high-end segment within the gaming industry”, which means that whatever is being worked on, it probably won’t be cheap. The new audio devices (presumably headsets) will include “Designed for Xbox” functionalities that ensure seamless connectivity and enhanced user experience.
In a press release about Bang & Olufsen’s official Twitter account, Christoffer Poulsen, vice president and head of product management at Bang & Olufsen, said:
“The gaming industry has grown significantly in recent years across age groups, genders, and countries, and we expect this trend to continue.
“Technology has made significant progress in gaming, and improving the sound experience gives us a place to play a key role”. Poulsen added: “By entering the gaming industry, we want to do what we are good at delivering excellent sound performance, packaged in stunning design and solid workmanship.
We are excited to announce that we have joined forces with @Xbox to create a new audio proposition catered for the high-end segment within #gaming, leveraging our core capabilities of sound, design and craft. More to come on what that means soon. #Xbox #BangOlufsen
— Bang & Olufsen (@BangOlufsen) June 9, 2020
Matt Kesselring, head of the hardware partnerships at Xbox, implied that the device can also be portable: “We’re excited to partner with Bang & Olufsen to bring a new level of gaming audio to Xbox and Bang & Olufsen fans around the world, who will go wherever you like to play Xbox with you.
The companies said more information will be shared when it’s available, but for now, we can only speculate what kind of portable speaker or wireless headphones will make Bang & Olufsen. However, one thing is certain: judging by the long history of the Danish brand, the hardware is likely to carry a luxury price tag.
