Introduction to SEO
SEO is an activity of making website founded in search engines results by different words related to website niche and content. It is a technique used for driving visitors (organic traffic) from various search engines on the internet site without paying anything.
We can also say that SEO is a process of optimizing website or blog and make them ready to visible in search engines for driving natural and free unpaid traffic.
SEO terms to use to the optimized different web page on search engines. We can say that SEO is the art of ranking website in the top of search engines results for the sake of visitors. SEO is necessary for the site to drive traffic to the website because without SEO we will get a few visitors on our site then we will not promote our business and without expanding our business how we will get profit and how we will become successful?
On the other hand, if we want to improve our business then we must have to rank our site at the top of search result. And for it, we must know the skills of SEO because SEO makes our business famous among different search engines and whenever someone search something related to our business tag we will redirect on our website, and he will become our visitor, and we will get a benefit .
If I explain SEO with example then
I say that website without SEO is same as a human body without movement because the body of human only gives us an advantage when we move our body while if we stop our movement of the body, then we will get a jam . Same like a website which is the only build and has no SEO then
how will it give you profit?
How will it promote your business?
How will it give you success?
Nowadays, SEO is so powerful and famous for ranking website in search engine not only from the business point of view but also from all aspects.
As day by day, SEO is getting popular then a numerous amount of daily websites and blogs have been created. Already there are millions of website available on the internet which are running on the top of search engines and have ranked high and have a lot of traffic with the power of SEO. And if I say there are thousand of blogs and website available on the internet which has been made on only one keyword then it may not be wrong. You can read more about What IS Organic SEO? Why Organic SEO IS Important For Your Website.
Types of SEO (search engine optimization)
There are two main types of SEO
- White hat SEO
- Black hat SEO
These two types are totally different from each other in many aspects, but the only similarity in both of them is to “rank the website at the top of search engines result” for driving traffic to a website.
White hat SEO
When the term SEO is introduced then, the only one concept which is followed is the “white hat SEO.” White hat SEO is the entirely legal, pure and unique form of search engine optimization (SEO) for driving natural organic traffic to the website from search engines. And it is also loveable by search engines because it is beneficial for search engine and the website and searches engine to prefer that site and make them famous in different search results related to website niche and content.
If you want to know actually
What is white hat SEO?
Then the answer is
” White hat SEO is a technique used to improved ranking and search results of a website in search engines within the limits and rules provided by the search engine, especially by Google. ”
” White hat SEO is a pure and real form of SEO (Search Engine Optimization) which is used for improving search performance of a website that completely follows the rules, policies, terms and conditions of a search engine .”
Peoples who are working on different blogs and website and managed them. If they know the real and pure white hat SEO, then they can rank and optimized their websites or blogs for a long time in the search engine. From which they can get organic and unpaid traffic from search engines because white hat SEO is mainly used for the long term optimization of the website and business.
Table of content for white hat SEO
- Unique and quality content
- Keyword research
- Keyword analysis
- Link building
To improve ranking and popularity of our website we should have to follow the above steps.
Because if we take examples of white hat SEO techniques which includes the methods of keywords research, keyword analysis, an art of backlinking and link building and the most valuable unique content writing for human readers then it is considered to be excellent for a website to rank high in search engine.
White hat SEO can be used more frequently by those webmasters and web developers who intend and want to make a long-term business from their website. The other name for the white hat SEO is ethical SEO.
Black Hat SEO
In search engine optimization (SEO) terminology, black hat search engine optimization refers to using aggressive SEO methods, techniques and ways that focus only on search engines and not a human audience, and often does not obey search engines guidelines.
Some examples of black hat SEO strategies include keyword stuffing, invisible text, doorway pages, including unrelated keywords to the page content or page swapping (changing the web page entirely after search engines have ranked it.
Black Hat SEO Usage
Black hat SEO is extra frequently used by those that are looking for a fast financial return on their Website, rather than its long-term investment on their Website Black Hat website positioning can possibly end in your Site being banned from a search engine, nonetheless because the focus is normally on fast high return business models, most experts who use Black Hat search engine optimization ways consider being banned from search engines like google and yahoo a somewhat irrelevant risk.