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SEO, or search engine optimization, is an important thing to understand to increase the ranking of your website. While content and quality are very important, Google often relies on methods of SEO to find and rank your website when a user searches.
Every website owner wants to increase their search engine ranking; first-page ranking is the goal. It takes the time to get there, but there are methods and tools you can use to increase the chances of it happening sooner. Some of the tools are simple, and some may take a time to learn how to do them yourself. All of these are important ways to get your name, and website, out and find new clients.
List of Best SEO Tools to Increase Search Engine Ranking
Do you want to know what people are viewing and searching? Google Trends is a keyword tool. It helps you understand how people search and how they change over time. They give you trends and charts to show you what is used more frequently. Once you understand the trends and keywords, you can incorporate these keywords into your website to increase traffic.
Sometimes, figuring out the right keywords, that are SEO-friendly, can be difficult. This service is free and can help you by taking your base keyword and expand it. They will give you thousands of ideas. If you aren’t the creative type, this may be helpful.
Social media matters and can increase your search engine ranking. First, it is an important marketing tool. You can use it to connect to your clientele, which helps build brand loyalty. Also, it is a great way to share your blog posts or articles.
Google also picks up on your social media. The more people share your articles, the more chance that Google will pick up on it. Also, when a person searches for your website, Google now displays all of your social media accounts as well.
Another important tool is to make sure to use backlinks index for SEO tools. Backlinks are links on other websites that direct the reader to your website. They are mostly from other relevant websites; they may link to a similar article on your website that may help their readers solve a problem or learn something new. Making sure Google has all of your backlinks indexed is important. The more quality, relevant backlinks you have indexed, the higher your ranking will become.
Using Social Bookmarks
There are some popular social bookmark pages, like Pinterest, that people are going crazy over. You should use these websites as an SEO tool. You can usually post up to 300 URLs per day. Now, it is important that you post more than just your website. Post other similar website URLs as well. Social bookmarking will bring more traffic to your website. Also, make sure your website can be shared on these websites. You should have “pinnable” images for your articles to use on Pinterest.
This is a great, and free, tool to use to see how search engines see your website. It gives you an insider sneak peek. Type in your website, and it shows you what the search engine algorithm sees. This can help show you where you might be failing; you might be focusing too much attention on one type of SEO unintentionally.
SEO can be overwhelming; you have to use social media accounts and services. Managing all of these can be hard. Moz Pro is a marketing software that can bring everything you use under one platform. Being a website owner is about managing your time and website properly. They also have analytics to help you know how where to improve your SEO.
As a website owner, it is important to use all the tools you can to get your site out there and generate more traffic. These are just a few of the tools; there are so many you can use! Try to find some that work for you.
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