Blippar, an AR startup started in 2011, announced today that it has completed $ 37 million in funding led by Candy Ventures and Qualcomm Ventures.
Starting with providing AR experiences to brand marketers through publishers and other real-world products, the company can unlock AR content by scanning the tag "Blipp".
Brippal After that, we switched to various AR products, but focused on computer vision, we launched a consumer-based visual search engine so that users can identify objects such as cars and plants. Real.
Recently, Blippar implements an indoor positioning system that enables commercial real estate owners to implement AR mapping and content within buildings.
The radio and television industry has evolved over the last few years and Blippar continues to change its position and change its position to take advantage of prosperous markets. Unfortunately, with some pivots, the company is in a difficult financial situation.
According to BI report, Blippar achieved sales of £ 8.5 million (US $ 11.2 million) in the 16 months to 31 March 2016 and a loss of 24 million pounds (31.5 million US dollars) We have posted it. In this last round, while trying to speed up the pace of the recipe, Blippar was basically able to turn on lights.
The company said it aims to promote the implementation to achieve profitability within the last 12 months. Blippar has raised over $ 137 million to date.
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Blippar hopes to earn profits next year and gathers 37 million dollars -
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