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Guide: 4 Biggest Mistakes in Designing a High-Quality eCom Store
Ecom’s design work has reached the beginning of its golden age. In recent years online shopping has become more popular than ever and we have reached the point where the majority of people would rather buy in online stores than in the physical stores.
With this new trend changing the essence of shopping, ecom’s design has never been more popular. However, with the growing ecom industry, we have to keep in mind that expectations also keep growing.
The shoppers not only expect an easy and intuitive shopping experience, but they also expect a sky-high conversion rate. If you want to give them the best experience possible, you should avoid making mistakes that simply cannot go unnoticed.back to menu ↑
4 ecom design flaws that go unnoticed
Let’s take a look at the 4 major mistakes ecom designers make.
1. Overload the shop with images
If you want to create a successful online store, you need to use the best images possible to attract visitors. However, if you go too far and have too many images per page, the results will be the exact opposite of what you were looking for. This phenomenon is called choice overload.
In a fascinating experiment in 2010, the researchers confronted people with too many choices to see their response, and the results were quite surprising. When the people were given a wide variety of 24 jams to choose from, 60% stopped to taste, but only 3% bought. On the other hand, when they only got 6 choices, 40% stopped to taste while 30% made a purchase.
This is why you should try to avoid the choice overload on your website as much as possible.
2. Not paying enough attention to customer expectations
While some stores only exist in their online form, most online stores are just a practical extension of the brick-and-mortar stores that the customers already know. In such cases, you want the online shopping experience to mimic the experience that the customers get when they visit the brick-and-mortar store.
DiBruno, a foodie retailer, conducted an interesting case study on this particular issue.
DiBruno has moved their website to BigCommerce Ã ¢ Â ?? A ?? a platform that had to offer the best customer experience, comparable to that in the physical store. The versatility of the design helped create one featurerich and responsive storefront and the results were better than expected.
Once the website was fully optimized and up and running, DiBruno saw a 63% conversion increase and saved $ 1.5K per month in hosting costs.
3. Don’t focus on building trust
Since you cannot physically visit an online store and view the products in person, some sellers have unfortunately decided to take advantage of this and sell fake products. As a result, the buyers are always a bit skeptical when they first buy stuff from an online store.
However, there are certain elements that can help you build a certain level of trust with the new customers, such as:
Reviews and testimonials High quality images Relevant information about the store offered on the website The clear return policy A money back guarantee Clearly displayed contact information A frequently asked questions page
Reviews and testimonials are hands down the easiest way to build trust. Make it easier for your customers to write a review by using a tool like Trust Pilot. The more reviews you have, the better. In addition, positive reviews help you rank better on Google.
4. The mobile shopping experience
We have reached the era where people are officially spending more time online mobile than on a desktop and you need to design your online store accordingly.
Statista says that “the growth of e-commerce is mainly driven by consumers who use their mobile devices, phones, and tablets ”.
With that in mind, the importance of being fully optimized mobile experience cannot be overstated. After all, in today’s competitive marketplace, you need to take every advantage you can gain if you want to stay ahead of the competition.
Which mobile is the # 1 retail medium, it should provide customers with the easiest and most intuitive experience possible. In practice, this means that you should not only have a fully responsive website, but also run as smoothly as possible.
From the categories that are easy to navigate and the products that are easy to find, to the easy to fill out checkout forms, you need to make sure there are no problems completing the purchase.back to menu ↑
Online shopping has never been more popular than it is now, but with the growing popularity, the expectations of the customers have also grown.
If you want to make the best ecom store, make sure you don’t make mistakes like:
Overloading the store with images Not paying enough attention to customer expectations Not focusing on building trust Not optimizing the mobile shopping experience
By avoiding these 4 simple mistakes, you can ensure that you provide your customers with the best user experience they can expect from an online store.back to menu ↑
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