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Guide: 9 Ways to Make More E-commerce Sales With Pinterest
Already on Pinterest? If not, you must definitely get on boardEveryone who has used this social network has fallen in love with it. And that “whoever” is certainly not a small numberunless you consider a user base of 150 million small.
Pinterest is actually one platform for users to share and discover visually exciting new interests by posting videos or images, or “pinning” as it is popularly called on their own boards or those of othersThe workings of this platform has led to the capabilities of Pinterest marketing, which helps you increase the sales of your ecommerce business.
Almost 93 percent of Pinterest members use this channel to plan or buy products, compared to only 12 percent on other social media networks. This is impressive, especially considering that Pinterest has a smaller market share than Twitter and Facebook
So in this post, I will do that guide my readers through some of the best ways to harness the full potential of this social media platform. read it tips below to learn how Pinterest can help you increase your ecommerce sales.
1. Enhanced Pins: what they are and why you should use them
The term “Rich Pins” is used to describe these pins that contain extra detailsSuch pins have great benefits for your buyers as they provide real-time inventory availability and pricing information.
When you reduce the cost of an item, any user who has repeated that product photo will receive a notification from Pinterest via email to let them know. That’s not all, you can Use rich pins to improve pin findability as well as click-through ratesAll you need to do is make sure they are eligible for Pinterest’s own curated feeds.
The Kissmetrics blog explains how brands using this technique have witnessed an 82 percent jump in their repin-to-pin ratio. So make sure to validate and integrate extended pins into drive traffic directly to your online business site
2. Choose your pins carefully
Quality over quantity – that’s a rule every business owner is aware of. And if you plan to boost your ecommerce sales with Pinterestthis rule applies even more to you.
Of course, volume is important, but only to keep things consistentPin all your new items, engage users regularly, and keep things fresh. But since Pinterest is a completely visual medium, you should be aware of this which images most attract users’ attention
According to the Yotpo guide To sell on Pinterest, branded images without faces generate 23% more sales than images with faces. So your knowledge of product photography will certainly pay off here
Other things that contribute to the effectiveness of your pins include:
Color plays a key role, with one rich color scheme that is more fruitful than a single color pin. People also seem to prefer red images over blue ones consult analytics, such as Pinterest business tools. This will help you figure out what works best for your target audience. Your product images should have a minimum width of 600 pixels, with an ideal size of 736 pixels wide. Images that are larger will reappear more often
3. Create a Pinterest-friendly atmosphere on your website
Simplify it process for pinning images and articles from your business siteYou can do this by one button to your website to speed up the process. Because the higher the number of pins you get, the greater the exposure to your business.
It would be even better if you have someone else pin your product or web page because it increases your credibility factor even more than if you endorsed them yourself.
4. Concentrate your efforts on promoting your brand lifestyle
Pinterest handles more than just selling productsYou can use the platform to influence and showcase your customer base how your brand integrates into their world
Rather than making signs from your own products, it’s a good idea to set up boards on brand values and lifestyle themes. A theme board must not be limited to your own goodsTry to include other pins as well.
You have to understand that your buyers come to Pinterest for information and inspiration, instead of just buying thingsAchieve the first goal and the second will follow automatically. And nothing works better than in this regard stay true to your brand
As your company manufactures a unique kind of product, integrate your original pins with related pins. In short, you weave a story for your customers, with the moral being that your products are unique and something they need in their life
Use popular trends to your advantage
Being unique is good, but sometimes you just have to go with the flowIn the case of Pinterest, this means following the popular trends.
For example, seasonal content weighs as much online as in traditional stores. Any pin that matches major seasons, holidays and events will certainly draw a crowd. All you need to do is understand your audience, and stay true to their interests
Host contests to increase engagement
Increasing engagement is always easier when you organize a contest on PinterestHowever, you should carefully study the advertising guidelines for the platform and never perform actions that contain spam or any content that is deprecated.
Make sure you competitions reflect your creativity and try to keep them as original and fun as possible. If entrants are going to be part of a competition, they should get a proper competition incentive to show interestIf you are not sure how to do this, be inspired by other companies who organize competitions.
Never underestimate the power of influencers
Partner with bloggers and influencers on Pinterest to increase the popularity of your products on the platform. When a Guest Pinner creates a board on your account, it draws a huge crowd. However, make sure to partner with Pinterest users who take care of the same customer as your company
8. Get the attention of the community
Bigger is better – at least if it’s the crowd size you involve to increase engagement
Make sure everyone can participate in the process. Ask customers to share photos of themselves with your items. This is a great way to find accessible images of your photos worn by real people
9. Learn when to draw the line
Never pinning too much on the same dayUnderstandably, you want your boards to be fully developed, but Bombarding your customers with a barrage of pins is not the solutionAfter all, who wants to scroll through large numbers of your pins to reveal what is actually the the same product in a different colorback to menu ↑
Pinterest isn’t just a cool social media site, it’s one great source of inspiration for thousands of users. These attributes make it a particularly useful platform for this promoting your e-commerce business
Make the right moves and there is a lot of success to be had with e-commerce sales via Pinterest; however a slip up can slow down the traffic you get from the platform.
Follow the points above create a professional-level Pinterest strategy that excels at driving traffic, driving engagement and most importantly boosting your online sales.back to menu ↑
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