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Guide: Blogging For Need vs For Greed: Debate
Are you considering starting a blog now or in the near future? Why does it take so long? Aside from jokes, it’s important to know why you started your own blog. There are millions of blogs, but only because there are many, it doesn’t mean every blog is doing well financially.
It’s common knowledge that you can make money from blogging, but don’t let greed overshadow your main purpose. Greed can eventually lead to the downfall of your site if you’re not careful.
You need to think about the skills you have to be an asset to the online world of blogging. You don’t have to be a deep thinker, a great writer, or a source of endless ideas.
The building blocks of any successful blog are useful and interesting content and the ability to provide information and content that other people need and are looking for.
Whatever reasons you have for starting a blog, the motivation varies from person to person. In the beginning, people started blogs mainly because the concept was still very new.
Competition was sparse and readers were hungry for material, so it was easy to amass a fan base quite early in the game. Once blogging platforms became more accessible to the general public, just about anyone can get a blog up and run in minutes.
The stampede begins
All of a sudden, everyone was writing and reading blogs, and online dairies started to pop upAs the number of blogs continues to increase, advertising agencies began to come in asking for ad space in well-read blogs. More bloggers started writing and more requests for ad space came in.
Over time, every square inch of Internet real estate was covered in advertisements and banners.back to menu ↑
Effects of blogging on advertising
Blogging suddenly became a great source of income and everyone wanted it. This led to many things to happen, including:back to menu ↑
This capitalist view of the Internet led many people to do whatever they had to do to play the system and make more money from advertising revenue. This led to the Black Hat SEO, as many shady individuals started creating a lot of blogs and posting identical content on blogs to try to attract more traffic and more ad space.back to menu ↑
Fake meta tags
Many meta tags became filled with popular search terms, regardless of whether they related to the content of the blog or not. Content became virtually unreadable and forced, as many people use to cram keywords into their blog posts, without grammar, spelling, and accurate and useful information.back to menu ↑
Rise of Content Mills
Working with a content grinder is the practice of paying writers low fees to generate tons of content to push a blog site to the top of search engine results. These articles are usually not of high quality and contain a lot of keywords to get the rankings higher upIt would have worked if Google wasn’t paying attention.back to menu ↑
Monitor the blogs
Google is the number one search engine in the world. To get on Google’s bad side is to ask for an eviction notice. Think of Google as the host on the web. If you always break house rules, play drums up have a bad reputation for yourself, even if your landlord can’t evict you, they can use other ways to make your life more difficult, such as increasing your rent when it comes time to renew your lease.
Google does not hold a grudge against anyone who has websites full of banners or irrelevant meta tags. They just pay attention to the quality of their own product. High-ranking, low-quality websites undermine Google’s effectiveness as a search engine. It’s time to regain some control.
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From pandas and penguins
A few tweaks to the Google algorithm, and with constant updates, anyone can regain access to useful information through the search engine. If your site makes money from shady practices like buying links and duplicating content, Google will make sure you don’t flip up everywhere. However, if your content is helpful and worth reading, Google has every reason to push up the rankings.
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for a quick buck
If you are starting a blog for the sole purpose of making money, you should step back and re-evaluate your priorities, as blogs don’t automatically make you a nice income. It requires a lot of hard work, time and effort. Compared to a one-to-one job with a 9-to-5 job, running a blog would bring you slower and lower returns.
And that’s when you can start blogging for ads instead of blogging for your passion, or enlist the help of Black Hat SEO and other shady techniques, or worse, stop! Honestly, if you want a six-figure income working from the comfort of home, you better buy a lottery ticket.back to menu ↑
You need a lot of patience and resilience to avoid going to the dark side and losing it through your greed. Offer something of value, build a loyal readership, and your blog will grow. When that happens, the money comes.
Editor’s Note: This post was written by Jedi Nyachiro for Hongkiat.com. Jedi (Jeddy), an internet-based entrepreneur living in Canada and founder of ThemeTemplateReviews.com, a website that helps entrepreneurs and small business owners alike find the right tools to put together successful websites.back to menu ↑
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