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Guide: Calculate Email Campaign ROIs With This Free Tool
Email has been the best way to communicate Increase ROI and connect instantly with your users (or customers). It takes time and effort to learn email marketing but the benefits are enormous.
Campaign Monitor estimates that average email campaigns fetch a whopping $ 38 for every $ 1 spent on marketing. This is one of the biggest reasons for this launch a newsletter if you don’t have one yet.
Fortunately, there are tons of tools to support your email marketing journey. And one resource you may bookmark is this new ROI calculator
It takes a number of values, such as your subscriber list, your open ratio, and your typical conversion rate, then compiles it all together statistics with a final ROI
Note that you can measure email success on more than just ROI. It is well engage subscribers by linking to recent posts, cool new tools or gathering feedback through polls.
But bigger lists can get pricey, so it’s good to earn money with your newsletter at a given moment. This calculator can help you plan the process with just a few details.
Here is how it works
Enter your total subscriber list volume or the number of people who receive your email. Then run it campaign costs or monthly costs of your ESP.Next, you have your open ratio and clickthrough rate, both provided by your ESP. and finally your conversion rate, together with the average yield per conversion
You can set up automatic conversion tracking with Google Analytics that average yield per conversionalso.
If you don’t know some of these numbers use your best guessMarketing is often about data, but about people behave sporadically, so you can never guarantee a certain ROI for every campaign.
Once you’ve entered all of this information, the calculator becomes automatic updates with statistics in the sidebar. These statistics tell you the total number of conversions you can expect, how much it would cost and how much net profit you would earn, along with the cost per conversion.
This calculator is great for that estimated ROIs based on a certain number of conversions. Knowing how many it takes to break even makes email marketing a lot less nerve-wracking.
Whether you’re new to email marketing or just looking for a higher ROI, this calculator can help you figure out those numbers. It is also fully mobile responsive and must remain free for life!
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