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Guide: Essential E-Commerce Tools To Understand Your Users Better
There is a lot of work involved in running a successful ecommerce website. One of the most important parts of running an e-commerce website is establish and maintain a high conversion rateIf you are not familiar with the term, conversion basically refers to the process of turning a visitor into a paying customer.
As you can imagine, this is especially important for e-commerce websites; After all, what’s the point of good search engine optimization (SEO) like most of the people who visit your site don’t end up buy something anyway
There are quite a few tools out there that can help you improve the conversion rates of your ecommerce website. Most of the available ones are paid, but there are quite a few of them free and freemium options there for those of you who are either on a really tight budget or who are just starting out and testing the waters.
They range from analytics and conversion funnel tools to live chat platforms and even survey services. Without further ado, here’s a list of 10 tools that can help you boost your ecommerce site.
Analytics and conversionback to menu ↑
ClickTale combines one Mouse Tracking Suite, Heatmap Suite and Conversion Suite into one powerful tool to maximize the potential of your ecommerce website. ClickTale supports Play session on both desktop and mobileso you can play client sessions on your website. In addition, ClickTale detailed heatmaps also for both desktop and mobile, complete with link analysis. ClickTale’s conversion tools include Form Analytics and Conversion funnels
Heatmapsback to menu ↑
Click on Heat
ClickHeat is a tool that generates virtual heatmaps of clicks on a website, both “warm” and “cold” zones based on the number of mouse clicks on an element or area of a website. This is very useful if you want to optimize the design of your ecommerce website. Providing you with actionable data on where visitors are and are not clicking, ClickHeat gives you a great starting point when it comes to redesigning your website.
ClickHeat has the ability to group pages using keywords and also monitor screen size and browser, which makes it possible to track data on websites with liquid CSS layouts. Additionally, ClickHeat is programmed to require only a small number of function calls to register a click, meaning you should not see an increase in server load even with all click tracking.back to menu ↑
Heatmap is a tool that collects and displays real-time heat map data for your websites. The heatmaps are quick to display and are constantly updated so that you can make changes to your website and see the effects of those changes immediately. Heatmap also implements an “augmented reality” approach to the interface, with a sidebar that provides real-time data, plus the ability to communicate and browse your pages even if the heatmap data is visible on screen.
One of the most important parts of providing a great shopping and user experience and, by extension, creating repeat customers is providing great live customer service to answer all your questions. Pure Chat is a great and free way to do this. Pure Chat is one of the easiest ways to add live chat to an e-commerce website, and allows you to communicate directly with customers as they browse your products and make purchases.
With Pure Chat you can customize the appearance of the chat widget matching your website, and even offers a library of in-app images to season further up the chat experience. Plus, Pure Chat Hosted chat pages, which allow you to connect with customers and buyers, even if you don’t have a dedicated e-commerce website. Hosted chat pages work with eBay and Etsy pages as well as Craigslist listings.back to menu ↑
Surveysback to menu ↑
IPerceptions is one exit survey service that you can use to identify the “why” behind the statistics. While analytics can reveal a lot about how customers are behaving on your site, they cannot tell you why they are behaving in those ways. This is where surveys come into play. IPerceptions has one Consent Based 4Q Task Completion Survey with 4 questions that aim to help you answer the “who” and “why” questions, as well how the site is doing and what needs to be fixed
Users with a multinational clientele will be pleased to know that the 4Q supports more than 30 languagesIn addition, the iPerceptions includes 4Q survey Google Analytics Injection, allowing you to integrate iPerceptions ‘qualitative data with Google Analytics’ quantitative data. IPerceptions also has its own reporting tools.back to menu ↑
SurveyMonkey is a well-known survey tool that can prove to be of great use in optimizing your ecommerce website. Unlike iPerceptions’ 4Q survey, SurveyMonkey survey are not limited to exit-onlySurveyMonkey Offers real-time results and a whole easy to use web-based survey toolSurveyMonkey also offers a number various survey templates and visual themes for maximum ease of use. SurveyMonkey also includes a feature to validate or require survey responses.
SurveyMonkey offers a number of ways to implement or send your survey: you can send your survey via a web link, email or Twitter, but you can also share it on Facebook, put it in a pop-up window or integrate it directly into your website. Paid accounts also allow you to download answers, filter data and use crosstabs and access other useful tools.back to menu ↑
User activitiesback to menu ↑
A / B testing
Google Analytics Experiments is Google’s own free A / B testing service and is part of Google Analytics. Formerly known as Google Website Optimizer, Google Analytics allows you to experiment test different versions of a website to analyze important data such as bounce rate and session durationThis is especially useful for testing site revisions; just set up a Google Analytics experiment with the original site and the new version and see how both perform.
This is possible with Google Analytics Experiments select the percentage of visitors included in the tests, and also choose which objectives to test. The Experiments service comes with its own set ofup wizard to guide you through the process of creating a new experiment.
More about A / B testing:
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