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Guide: How To Convert Regular Customers Out Of Strangers
It may sound impossible, but building a relationship with your readers in one message is what the professional freelance content writer does for a living. Our goal, as far-fetched as it may sound, is to capture the attention of a complete stranger and turn that person into a friend, a curious answer finder, an admirer, a student, a client, or some combination of these. .
The question that many writers who are new to the freelance writing field want to be answered is howWhat is the secret to writing in such a way that we can mold people into something they wouldn’t have expected in less than 1000 wordsThe first thing you need to do is get their attention.back to menu ↑
Welcome to my salon
… said the spider to the fly. Grab someone’s attention and making them stop what they’re doing long enough to click The link that takes them to the spider’s salon is probably the hardest part of freelance writing.
This is because you are usually only close by 12 words or 70 characters with spaces to work with. More than that and Google’s search engines keep the reader from seeing it. You can’t catch a reader’s attention if you don’t score well.
Power titles and introductions
The SERPs only show the first 70 characters of your title in a search engine result. Although they will index the entire titleeven if it’s 1000 characters with spaces, but 70 is all they will work with on the results page. This means you should get your message across in those first 70 characters, no matter how long your title actually is.
The closer to the start of the title your keyword is, the higher it will rank, provided the rest of your submission is SEO sound. The secret here is to keyword the first word or two.
Once the title is high enough for the curious seeker (who isn’t curious enough to read more than the first 5 or 6 entries on a page) to see it, it should vivid, direct and interesting enough to make them stick to it. Again, using the keyword, the word (s) they used to search, in the first part of the title helps grab their attention.back to menu ↑
Build a report
Once you get the reader’s attention, it’s time to make a quick rapport with the casual readerThis means that they should be comfortable with you and the way you express yourself. Most of the time, the freelancer writes for someone else, but they have to go as if they were writing for themselves
Trust and clear, concise writing is the key and secret to building a bond with the reader you don’t think of as a content writer. As far as they are concerned, you are the person behind the subject of the content, expert and responsible.back to menu ↑
Making it trendy and generating interest
Of course, the content writer is rarely allowed to choose the topic, working for a customer with a product or service that is not interesting should not be easyIt is the writer’s job to find the trendy side of everything and make it interesting.
Finding ways to approach each topic so that it is of interest to the audience can be tricky, but that’s one of the qualities of a great writer. look at a topic from all angles and recognize the reader’s needOnce you find the value, show the reader why it is valuable and how it solves their problem.back to menu ↑
Laying a foundation of trust
Write with confidence is the key to building trust between you and the reader who is looking for someone to help them. Thorough research will let the freelance content writer build trust by adding value to the person who came to the website or blog for information.
The secret to building that trust is in the first paragraph. Once you’ve captured the reader’s attention with a strong title, the first paragraph should be strong enough and informative enough to hold the reader in. This is just a bold, confident statement of what the entire article or message will convey to the reader if they decide to stay. At this point, they trust you to live up to that title and first paragraph.back to menu ↑
Build walls of credibility
In-depth research is key to building on that foundation of trust through founding tangible walls of credibilityWhen you give your readers that interesting information they cannot find in every article or post them read, you give them a reason to trust you. Your credibility as an expert skyrockets because you give the reader something extra for which they cannot turn to anyone else.
Finding those trendy facts that are verifiable and hard to find without the respectable links to resources you provide show your readers that they don’t just need the product or service you’re writing about, they need youback to menu ↑
Bend but don’t break
One of the best-kept secrets of authoritative writing is the ability to bend the rules of writing without actually breaking them. This is where the writer’s voice comes into play. Anyone can write like an encyclopedia and repeat fact after fact about a product or service.
However, the content writer builds an audience by adding flavor to the writing, as if talking to the personThis turns them into one engaging and informative voice of reason – a knowledgeable neighbor or friend and someone the reader can trust. But if you stick to the strict grammar rules, you will never achieve this goal.
Now is the time to change the rules without actually breaking them. It’s the same principle every writer learns when developing your own writing voiceback to menu ↑
Show off your creative license
Many new writers mistakenly believe that creative means license bending the truth or lying all together. Nothing could be further from the truth. The fact is that creative licensing is fairer than a direct presentation of a truth as interpreted by you from concepts others have already presented.
It is achieved without quotes and is your fair version of the tangibleOnce the writer has found his or her voice, anything they write passionately about is a creative license or a presentation of the truth as discovered and revealed by others in a way that only you can do.
Readers should feel like you wrote the article or post just for them and just for them, like a letter to an old friend. They love it when you show off your creative license for them.back to menu ↑
Wrap Up: The call to action
Many writers spend their entire careers perfecting the art of the call to action. It takes several writing years to do this write a solid call to action without breaking their stride reliable voice and authoritative contentWriting in an advertorial calls for the sale; one cannot be so blatant or so straightforward when writing content.
A sudden change from an authoritative writer to a salesperson or a merchant, and you could lose everything you worked hard for. And yet the whole writing effort is one big build-up on the call to action. Any need you show how to meet, every word that represents trendy information, and every fact you provide they all tie in with the call to action
So your call to action should radiate the same confidence and honesty on which the rest of the article is built, word for word, brick by brick.back to menu ↑
Are you Up To the task?
Now that you know the secrets of how the content writer is building a following or readership, will you feel confident enough in your abilities as a writer to push through? It’s not as easy as it seems. The trick is on write confidently and as a person of authority WHO knows and cares about what you write (supported up through a lot of research).
If you do these things, the reader will look at you as an expert on any topic you write and will search for you in any search related to your niche. Go now and build your own following with confidence.back to menu ↑
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