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Guide: How to Know If your Blog Is Repelling Prospective Clients
One of the most difficult and perhaps the most daunting task for a freelancer is getting clients. You may be blessed with great writing talent or web design skills that will spark interest and blow your mind, but if you don’t manage to get a single client, you won’t be able to take advantage of your expertise – and obviously it doesn’t make sense to label yourself as a freelancer.
Chances are you will find in your search tips On how to get freelance clients, you will find that experts expect you to build a blog as your portfolio. Which you certainly did. Still, getting customers is still a ‘glitch’ you couldn’t get out of until now. Have you ever wondered what’s wrong with your blog that keeps repelling customers?
Here are some of the reasons:back to menu ↑
1. Messy design
Here’s a question: Can you attract a butterfly with a spooky and an unattractive garden? A place where they don’t like to hang out and reap the benefits of nature? I’m sure it would be a bit difficult and most likely impossible.
(Image Source: James VanDyke)
For a clientele, the process is almost the same. To get customers and Earning a customer’s trust to contact you looking for your freelance services you need to have a clean and ‘tidy’ design.
A blog with clutter, sidebars that are terribly structured, and widgets that pop up can repel customers, casting doubts about your potential before they even contact you. Make sure your blog is clean and uncluttered.back to menu ↑
2. Buried contact forms
Your goal as a freelancer after generating a good impression is to connect a client with you asking for your services. What if the customer can’t find a form to fill out and contact you? Is he going to waste his precious time looking for one in your blog, when he could be working on finding another freelancer among the millions out there?
If he leaves the site without contacting you, you have just missed out on a project to monetize. Make sure your contact form is legible to target potential customers (who are already interested).
Hiding contact forms on pages and camouflaging contact pages on vague menus definitely repels customers.back to menu ↑
3. Lame first impression
Your website is a place to showcase your talents and what services you offer to customers. It plays an important, but essential role in a customer’s first impression of your services.
If you are a freelance web designer, your website should not be of the average quality. You should spruce up your web design to showcase your design skills before your customers contact you.
On the other hand, if you are a freelance writer the masterpiece of your text and content should reflect your abilities as a writerFailure to do so can result in grammatical errors and inappropriate word usage in a bad impression and unknowingly push away freelancing writing gigsback to menu ↑
4. Presenting exorbitant fees
This is one of the most common mistakes a freelancer can make. Presenting the rates of your services can distract the customer’s idea if they are misapplied. When a customer comes across your website before deciding to contact your services, your rates determine further action
If your rates are exorbitant and not even close to the client’s budget, he will feel undermined by insufficient budget. You will missing the opportunity to negotiate terms and prices because he’s already gone.
That is why most freelance experts advise hiding the prices as a way to be contacted for further negotiationsback to menu ↑
5. Fake testimonials
To increase your job reliability and credibility to potential clients, you need to add this on your website real testimonials from people who have hired you beforeIt would be great if they provided your valuable services as well recommend you to entrepreneurs who want to use their business.
The sad thing is, many freelancers drop the ball false testimonials only in the form of text. To dispel any doubts, you could include a link to their websites and the images of the clients endorsing your work.
According to a study by Eryn Jane Newman of the Victoria University of Wellington, images make claims and statements more credible than simple text. With that said, you can implement that principle to increase the credibility of your testimonials.back to menu ↑
6. No ‘About Me’ page
You need an About me page that customers can go to form a strong bond and build trust with youYou must ensure that you include on your website your personal photo and relevant information about yourself, your services and your background (or portfolios).
With more and more scams up every day on the internet, if you don’t include a photo of yourself on your website, customers are not more likely to invest in you.back to menu ↑
Here are more articles on blogging, including:
Marketing Your Blog: 10 Essential Tips You Need to Know Improving Blog Traffic: 5 Must-Have Practices 6 Practices That Make Your Blog Look Less Professional Popular (but Bad) Blogging Advice to Ignore
Here are a few posts showing blogging tools you may be interested in:
20+ Essential Tools and Applications for Bloggers Desktop Blogging Software – The Ultimate Listback to menu ↑
You may think you are doing exactly what it takes to bind freelance clients, but if your blog / portfolio doesn’t entice clients at first glance, stop up losing and divesting more and more well-paid and potential customers.
Take a look at the strengths and weaknesses of your blog or website, adapt them as best you can with sources of inspiration you can find on this site to increase the chance of closing freelance deals and contracts.back to menu ↑
How to Know If your Blog Is Repelling Prospective Clients: benefits
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