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Guide: How to Optimize Blog Readership
There is no doubt that reading a book is different from reading an ebook. The same goes for reading text on paper and reading a blog online. Faced with completely different media, readers form different expectations depending on what they read. The written word may have been the first tool to promote the spread of knowledge, but it was the Internet that had revolutionized the spread of information with rapid and widespread access to knowledge around the world.
Such significant differences separate the types of expectations we have for each medium. Amazingly, they are so powerful that they can even shape the way we think and behave online and offline. As our dependence on the Internet grows, a whole new culture of immediacy may have been adopted – we want our information from many sources at a moment’s notice. Such a cultural change affects the way we read blogs online, so much so that we no longer write like we used to write on physical paper.
We need to understand that inequality to improvise on our existing blogs. As we go along with the whims and desires of these internet readers, we optimize our blog reading audience. Below are the basic differences between online reading and the optimization methods, in full tips at the jump!back to menu ↑
Due to the presence of hyperlinks on web blogs, readers are not limited to one article of information, but can jump from link to link to learn more. To be fair, written articles have such “links”; we call them footnotes. Nonetheless, the inconvenience of searching for that other resource through a physical library means that readers are likely to stick with what they have on their hands.
Such non-linearity creates a flow of thoughts from one site to another. Sometimes blog readers don’t stay on the same site to finish the whole article, unlike written articles. Reading an online article is more of a journey through different articles from different sites rather than just the one.back to menu ↑
Styles for blogs
A common theme of online blog readers is that they are easily distracted by the sheer amount of information out there. Now that we are aware that they are practicing a different reading style, how can a blogger adapt to such a reading characteristic? Here are a few tips
Since online reading is a rather ‘scattered’ affair, this means readers can easily lose their attention or focus in cumbersome blogs. They wouldn’t want to see pieces words lumped together in a single large paragraph. Instead, they want the paragraphs to be concise and interesting enough to keep them reading.
Again, their short attention span means they don’t want to waste time figuring out your point. Instead, you should organize your points in a form of sections and lists to make your article ‘readable’. The moment your readers start wondering what you’re talking about, you run the risk of losing them to another site in search engine results.back to menu ↑
Due to the wealth of information available online, online readers are spoiled for choice. Such choices can include written articles, in the form of a physical library visit. But once we consider the convenience of quick access, online reading seems to offer so much more than the offline alternative. Each new site, with new ideas and information we can draw from, is just a click away. Your quest for knowledge never seems to end.
Well, how would such an abundance of options affect the reader? To begin with, the reader no longer relies on what he or she reads because the reader knows that there are other equally good or better sources. Sometimes the reader takes bits from one source and bits from another. The reading style becomes fragmented and unfocused. They prefer to have a diversity of views, they process them and form their own unique opinion on the matter.back to menu ↑
It is much easier and less time consuming to publish an article on the Internet than in print media such as newspapers. Therefore, blogs generally compete with each other to be the first to produce a particular article topic in order to gain an advantage in the number of readers.
Knowing all too well that the internet has all the information you need, online readers expect blogs to be ready with articles that follow the trends. If Apple iPhone 5 has just been released, they search any site with reviews. Such an expectation of immediacy is so much higher online on the Internet than in print media. You can say it qualifies as a fundamental difference between the two media.back to menu ↑
Fresh from the oven
Referring to the point made about online readers who want a greater degree of immediacy with online sites, it is even more important that articles should be ‘fresh’ or ‘newsworthy’ enough to entice readers to click the link in the search engine. click. You wouldn’t want to give tips on Windows Vista when the ‘in’ thing is now Windows 7, or talk about the iPad when everyone switches to iPad 2.
Make sure to keep up with the latest trends, especially if your blog posts are technology-based. Even if not, you should keep yourself up to date with the latest developments or what’s the talk of the town. Online readers expect your blog to provide them with new facts and arguments, not what they already know. That said, your article should also be well-written and inspiring.back to menu ↑
Having good links on your blog can be a double edged sword. On the one hand, you could provide relevant and useful information to support your blog posts. On the other hand, you could lose your readers to the same sites you linked them to.
Having quality links in your content is an essential part of a quality blog. The idea of establishing your blog as a high-quality blog through such links is to let the typical absent-minded online readers follow your blog, rather than be transient. Once you build a fan base for yourself, the readership of your blog will flatten or increase. You just have to keep up with the quality of your blog and attract more readers to stick with your submissions.
One way to avoid losing your readers to other sites is to only have informational links that help the readers understand your topic. Links to blogs that can serve as an alternative to yours should be minimized; after all, they are your competition. These alternatives that I’m talking about are those blogs that are more or less similar to what you’re offering.back to menu ↑
Blog readers have hundreds and thousands of alternative sources to gain knowledge from; you wouldn’t want to turn them off with a messy blog full of ads, images, messy links and the like. You need to strike a balance between visually appealing and reader-friendly.
With a well-written and well-organized blog, every visitor should be able to intuitively figure out the structure of your blog. Just as having sections and lists would make it easier on their eyes, grouping different types of information into separate links would also be helpful to your readers. Refer them to where the information is, and they will happily come back to your blog.back to menu ↑
How to Optimize Blog Readership: benefits
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