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Guide: How to Organize Webinars to Generate Leads
Webinars are a great way to generate leads and smart companies are already using this strategy to get more customers. Each time a webinar is started, the attendees must enter their name and email address. This allows you to get a head start for every participant who is part of your webinar.
But while it may seem easy to host a webinar, it takes a fair amount of work before you actually start seeing results.back to menu ↑
8 reasons to organize a webinar
It’s a great way to end Interaction with your existing and potential customers thereby establishing stronger connections. it enables the customers know more about your brand help to settle more trust and AuthorityPeople who sign up for your webinar have already gone a step further in the sales funnel. Converting it becomes easy if one-on-one interaction is possibleContent of your webinar can be recycled as blog posts adding more value to your overall content marketing efforts. webinars are free, so it’s just one of the best reasons to sign up upDraw people up for webinar added to your new customer list that you can easily market target any location because webinars have no geographic barriers recruit more guest presenters through which you can create valuable compounds.You can record your webinars and use the video to remarket yourself. This will help your audience analyze your content as thoroughly as possible.back to menu ↑
How to Organize your first webinarback to menu ↑
Step 1 – Set up an agenda for the webinar
You will be ashamed if the participants are not interested during the webinar and start doing other things that indicate boredom. To avoid this, you must make a work agenda that does not overwhelm or undermine your audience.
To do this, you must:
Know your audience and prepare a webinar based on people like people.Define the problem because if the public is not aware of the problem, they will not be interested in finding solutions to it.Make a plan for breaks during the webinar. Often, long silences force people to lose their attention, so have a plan ready for these long silences so that the audience doesn’t lose interest.Set clear expectations what needs to be done before and during the meeting.Ask for input from team members and choose topics that arouse curiosity and discussion Questions to ask during the webinar. Have a set of advice and tips to share during the webinar.Start on time. Nobody likes to wait! Apply the 4 natural phases of the FAST framework for an effective meeting: Focus, Awareness, Solution and Traction.back to menu ↑
Step 2 – Determine the format of your webinar
It could be interview style single speaker panel discussion type or interactive where participants gain a deeper understanding of the topic through facilitated conversations.
In general, there are 4 categories of meetings, as defined below:
decide: Where decisions are made.Consult: Where ideas are shared and a mutual discussion is conducted.Please inquire: These are one-speaker meetings where downloads are performed in one direction.Relate: Strive to get to know others and increase brand and trust.
According to the given format, write down the features you need before, during or after the webinar.
Some questions to ask yourself are:
Should you give a presentation or demonstrate a how-to? tutorial? Do you need screen sharing so that participants can take control of their desktop? Would you like to record your webinar? Would you like a live video feed of the speakers? Do you want to customize the meeting room with your logo and custom images? Do you want a moderated chat and question-and-answer session?
Whatever the needs, choose a tool wisely according to your own specific requirements. Also consider the size of your audience: Free tools allow only 15 or 20 participants, while enterprise-level packages allow it up up to 1,000 participants per webinar. A few good options to choose from such as Clickmeeting, Join.me or Adobe Connect. You can easily choose the one you consider the best.back to menu ↑
Step 3 – Create a high quality landing page
A good landing page determines the strength of your participants. Every landing page should have 9 main elements:
Headline – This should be your best bet. Have a catchy headline that immediately catches your audience’s attention.A secondary head – Encourage the customer to read more.USP – Why are you better than the others and why would people attend your webinar?Testimonials – These work really well in converting people, so use them wisely.Call-to-action text – Make it convincing and easy to scan through.Call to action button – Use the right colors to distinguish your CTA button with other text and images.Links to Social Proof – Some more links to social proof that increase confidence.Hero shot – Who are the presenters and what experience do they have? You can add images or videos.More information – Do not leave any information and provide as much information as possible to the reader so that he can make his decision clearly.IMAGE: Kissmetrics
Aside from the above 9 must-have elements, here are a few more tips that you can use effectively:
The landing page should serve a clear purposeRemember, an impression is formed in 1 / 20th of a second, so if you miss the opportunity to impress the audience, they can leave earlier. increased conversion rates with up up to 80%. In the Unbounce example above, you can add video testimonials instead of text messages. Visual appeal helps people make faster decisions.A / B test your landing page for better CTA and text copies. Some brands prefer long text, while others have shorter text. What works best should be determined by the results of A / B tests and not HIPPO (Highly Paid Persons Opinion). try not to sell too much your product / service. Turn Google trends into discover popular keywords relevant to your target audience and try to target your landing page in this area.Come up with compelling titles, subject lines and calls to actionLook at core values and emotions when creating a design. Try to determine the emotional makeup of your persona.IMAGE: UnbounceClearly indicate the time of your webinar on the landing page.
Getresponse’s landing page creator has some great options for creating landing pages that are easy to convert.back to menu ↑
Step 4 – Invite participants
Believe me, this is the fun part! To build up a list of email IDs to target according to the user person. Email is the simplest yet most effective channel to promote webinars. Send special emails to the intended participants for each individual webinar.
(4.1) Your email with the invitation to the webinar should contain the following points:
WHAT: The title of the webinar WHEN: The date and time of the webinar WHO: Who are the presenters HOW: The CTA part with the correct and working links for registration WHY: The problem-solving part that will persuade the user to register for the webinar WHAT: What will people learn from it
Here’s an example of Litmus with all the components of an effective email copy of a webinar.
(4.2) Send webinar reminder because people often have the habit of registering via a reminder email.
(4.3) You can download a combination of the person’s name, name of person + brand name or brand name + webinar in the header of the email. The best option is to A / B test them.
(4.4) Use hashtags to promote your webinarYou can ask the participants to ask questions in order to start a discussion and form a community on social media. This really works to put a heavy load on your webinar on social channels.back to menu ↑
Step 5 – Schedule your webinar
It is important to host the webinar based on the time zones of your participants. Therefore, the first step is to study the participants and their geolocation before organizing a webinar. Here are some tips to keep in mind when planning your webinar:
Choose the right day of the week and the right time of day according to the time zones of the audience. Based on research, the most popular times to host meetings are the afternoon or afternoons of Tuesday, Wednesday, and Thursday. excited to talk to so many people and make sure to record the entire webinarA recorded webinar can be easily used to upload to YouTube or other video-sharing websites so that it can be viewed by other audiences who were unable to participate in the actual webinar.
Make sure you have a backup plan in case you need technical solutions. Your webinar is a platform to show your passion. Proper preparation for the webinar and effective promotion and feedback from the participants after the webinar should be done for a dream webinar that helps generate amazing leads for your business.
(Cover photo via Freepik)back to menu ↑
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