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Guide: How To Strategize Your Content To Make It Hard to Replicate
Did you know that the Internet currently has about 3.3 billion indexed pages – and still does? That translates to a mind-boggling 33 billion links to web content, assuming each page has 10 entries. Let that sink in.
If you are a reader, that is much more information than you can consume in your lifeIf you’re an online content creator, that’s at least a million times the competition you probably had in mind when you first took to the Internet to make a living – admittedly, that figure includes every piece of content on every niche on Earth, but still …
Therefore, as a content creator, it is no longer enough to be “unique” on the Internet. If so, just adding a single bullet point to someone else’s blog post, or adding one more piece to someone else’s infographic, is enough to get noticed on the web (because recycled content is technically is still ‘unique’).
No, you have to be inimitableYou must:
1. Create ultimate guides
Creating an ultimate guide is an almost (!) foolproof way to keep readers addicted to your content. That’s because the word “ultimate” indicates that your guide is a one-stop article on everything your target audience readers need to know about your topic.
That said, there are a few caveats to keep in mind when creating this type of content. First of all, make sure that your “ultimate guide”Lives up to his promise. That means you can’t afford to omit even one crucial detail about your topicso you don’t end up up in short, change your readers.
Second, it doesn’t hurt to write more creative headlines every now and then. Third, ultimate guides are great for the most part, but as with everything else, too much of a good thing can be badback to menu ↑
2. Support your points with expert advice
For seasoning up your ultimate guide, or whatever other content, add a good dose of expertise – whether it’s yours or someone else’s.
If it’s someone else, find someone who is really knowledgeable about the topic you have in mind – instead of someone who has only a casual, passing interest – and interview him / her. You can search out experts-potential interviewees through friends, family, acquaintances and even your social media contacts. It’s better if you try to build a good relationship with your interviewee first, but if you need time you can set up the interview as described here.
If, on the other hand, you are your own expert, you naturally have it much easier. All you need to do is discuss your area of interest in a clear, informative, and engaging way to readers who don’t know any better, and you’re good to go.back to menu ↑
3. Write detailed first-hand research
Aside from the opinions of experts, you can use scientific research to improve up your content. You don’t need a science degree or even a private lab to conduct scientific research. If you curious, analytical, resourceful and persistent enough, you can do it just as well as the people who live on it. How do you think early scientists approached their work differently without modern tools?
You may even be doing scientific research right now without even realizing it! If you want generalize based on personal observation, or you tend to ask “Why?” questions about everything, you can dig deeper than anyone else into your area of interest, share the details with the rest of the world, and satisfy your (and everyone’s) curiosity.
For example, say you want to know how much freelancers make in general. You can find out by asking your freelancer friends answer a survey or posting questions on forums where freelancers usually hang outTheir answers may not necessarily reflect the views of freelancers around the world, but it’s a good place to start if you want to make solid points in your blog post / infographic / video / podcast about freelancers’ earnings.back to menu ↑
4. Tell stories
If there is some form of content that can hold people’s attention better than any other, it’s a story
People have used stories since ancient times to understand the world, to Pass on knowledge through the generations, and to entertainStories are memorable because, while they all follow the same basic pattern (i.e. beginning> conflict> climax> denouement> ending), each one is unique in its own way. That’s why there aren’t really “good” or “bad” stories; only stories that you can identify with, and stories that you cannot identify with.
Therefore, if you want to present your content as a story, make it unique and recognizable at the same time. You can read this article to learn more about it how to become a better storyteller.back to menu ↑
Why bother about this?
As you can see, all of these require a lot more effort than a quick Google search. It would probably be better for your content production levels not to do this at all. But if you really care about your readers and transforming the Internet into something more than a cesspool for recycled content, then shortcuts aren’t an option.back to menu ↑
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