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Guide: How to Use Psychological Motivators On Blogs
High traffic, loyal readers, niche expertise, and high page rankings are just some of the many goals of serious bloggers. But there are millions of blogs vying for attention. Most have better web designs and higher page rankings than yours. So if there was a way to get noticed and be heard, of course you’d want to know.
Blogging may not be as accurate of a science as writing landing pages and other forms of sales copy, but you can apply a few copywriting principles to the way you blogIf you read this post you will understand why learning how to deliberate but discreet use of psychological tactics is possible improve reader retention and convince people to read more of your blog posts and share them generously.
While I’d love to take credit for what you’re about to read, most of these are great tips were inspired by the book, Web Copy that Sells by Maria Veloso, who I consider the Meryl Streep of copywriting. Practice wisely using these psychological motivators as they can give you a crucial advantage in this busy blogosphere.back to menu ↑
“Reason Why” device
You’ve probably read about the “photocopier” experiment conducted by Ellen Langer, a Harvard social psychologist. One person asked people who were waiting their turn to use a copier if they could use it first. Here’s how it went:
‘Excuse me, I have five pages. Can I use the Xerox device? “Response: 60% satisfactory
‘Excuse me, I have five pages. May I use the Xerox machine because I’m in a hurry?”Response: 94% satisfactory
‘Excuse me, I have five pages. May I use the Xerox machine because I need to make some copies? “Response: 93% satisfactory
Note that a greater number of people obeyed when the word “because” pops up upThe idea is that all you need is give a reason even if the reason is completely wrong. Why else would you queue? up for a copier? Everyone is there to make copies!
How to use it:
Use ‘because’ (or just give your readers a reason) because it gets their attention.
Practice wisely using these psychological motivators because they can give you a crucial advantage in this busy blogosphere. “back to menu ↑
Neuro-Linguistic Programming (NLP)
Veloso defines NLP as “the science of how the brain encodes learning and experience.” This approach leverages the power of syntax to influence people’s thinking and behavior. Here are 3 NLP devices you can use in your blog posts:back to menu ↑
1. Built-in commands
Built-in commands are designed to encourage people to do something. At first glance they look rather bland, such as:
“Blogging may not be as accurate as writing landing pages and other forms of sales copy, but it can be apply the principles of copywriting to the way you blog
How to use it:
Create a simple assignment, something you want your blog readers to do while or after reading your post. Embed the command in a sentence or in your call to action at the end of your blog post.back to menu ↑
Presuppositions Take advantage of the fact that our brains usually cannot handle too many tasks or information at once. When it receives too much, it involves assuming, that is, accepting suggestions as facts. Take this as an example:
“So clearly, if there was an easy way to get noticed and be heard, you would like to know. “
If you use the premise word ‘clear’ the sentence met less resistance and you readily accept the suggestion that ‘if there was an easy way to get noticed and be heard, you would want to know more about it’.
How to use it:
You can use sentences such as “Everyone Understands”, “All People Know” or other similarly structured sentences to start your sentences. Although presupposition words are quite effective, most) are adverbs (eg clear, easy, easy, so use them sparingly and strategically.back to menu ↑
3. Linguistic connections
Linguistically binds help convince your readers that what they are reading is true. It uses embedded commands to make your message more powerful. Look at
If you read this post thoroughly, you will understand why learning how to Intentional but discreet use of psychological tactics can improve reader retention and convince people to read more of your blog posts and share them liberally. “
‘Read this message’ is a fact, followed by the enclosed command ‘learn understand why how to deliberately but discreetly using psychological tactics ?? Â¦ “
The pattern makes sense because the fact is at the beginning softens up people agree with the statement that follows.
How to use it:
Linguistic bonding FACT (what the reader is actually doing or has done) + ORDER (what you want your reader to do next or take away from what you’ve written)back to menu ↑
3. Zeigarnik effect
The Zeigarnik effect is named after Bluma Zeigarnik, who theorized it people think of unfinished or interrupted tasks rather than completed tasksYou can take advantage of this device in 2 ways:
Remove unnecessary links, buttons, and banners on your blog so that your blog visitors can focus on reading your posts. These distractions can become “tasks” that your readers must complete even before they start reading your blog posts. Choose a simple, minimalist design and use a lot of white space. Write list posts wisely.
The interesting article from the Buffer blog about to-do lists emphasizes how people can’t resist the urge to make lists (and cross items off)This could be exactly why list posts are so popular – readers should finish the list!back to menu ↑
Not all copywriting principles apply to blogging. In fact, many of them could work against the goals of blogging. But the Zeigarnik effect, neurolinguistic programming, and the ‘reason why’ device are three psychological motivators that can help you create a more compelling blog post. These methods are so powerful that using them requires a great deal of responsibility.
So keep the following in mind when using these tactics:
Be responsible and only use them to reinforce what you have to say. You need practice to get it right. These devices will only be effective if you give value, no false promises. Your writing voice is essential. Simply relying on psychological motivators, but not proactively improving your writing voice, will not help you grow.
Do you use psychological devices in your blog posts? Can you spot other psychological motivators in this post? Share them when you comment below.
Editor’s Note: This post was written by Glori Surban for Hongkiat.com. Glori Surban helps business owners and solopreneurs by providing painless blogging and guest posting services so they can focus on growing their business. She likes to make lists, is a Trello groupie, and likes audiobooks better than Nutella.back to menu ↑
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