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Guide: How to Write Engaging Articles as a Freelancer Writer
Remember how Chef Gusteau of Ratatouille said, “Anyone can cook, but only the intrepid can be great”? You can easily rewrite its inspiring words like, “Anyone can write a blog post, but only the intrepid bloggers can be great.”
See, a good idea or topic, decent spelling and grammar, and a strong command of the essay form are all it takes for a good blog post. But if you want to write a great blog post, or a blog post that makes people go “Wow! I’m sharing this on Facebook!” Instead of “Meh, this is nothing special,” you have to go beyond the gist.
Here’s how to do it.back to menu ↑
1. Hook them with the first sentence
Granted, this is the hardest part of writing a blog post. That’s because the first sentence should be able to pull in the reader while also giving an idea of what your post is about.
You can start with a:
Thought-provoking question – “Do you know what a blog post and a sandwich have in common?”Quote – “Ernest Hemingway once said, ‘There’s nothing to write. All you have to do is sit behind a typewriter and bleed. ‘Statistics – “According to the Official Federation of Bloggers *, 99.9 percent of bloggers experience writer’s block.”Story – “Recently I had a Newtonian experience. That is, an apple fell on my head. “
* Disclaimer: This is a hypothetical example. At the time of writing, the official federation of bloggers does not exist.back to menu ↑
2. Make every word, phrase, and sentence count
Since the attention span of internet users is decreasing day by day, you should work harder to keep your readers’ attention from the beginning to the end of your message. To do that, every word, phrase, sentence, and even punctuation mark must add something to your piece.
A handy one trick is on read your draft aloudIf you feel like explaining things too slowly, or if you fall asleep with your own voice (gasping for breath!), You may need to edit the external bitsYour draft may feel ‘incomplete’. In that case, you can add additional information to clarify your thoughts or strengthen your argumentsback to menu ↑
3. Shorten your sentences, if possible
In relation to the tip, here’s a rough one guide to help you decide if you should reduce a mileage penalty.
Do your eyes go glassy while reading a sentence? Do you read a sentence out loud and lose your breath at the end? You see too many adjectives, adverbs and others words that don’t add anything to a sentence?
If any of these situations occur, you need to trim it! Otherwise, that kilometric sentence is probably just fine as it is.
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4. Use simple, yet precise, Words
You know how MS Word’s “Shift + F7” pulls words from the more obscure parts of the thesaurus? Well, you may not want to rely on that position too much. Readers hate it when you bombard them with high-end jargon. Not only this one words sour the reading experience, but they also make your blog post look stilted and pretentious.
Instead of trying to sound smart, try to sound sensibleUse words that best convey your idea and can be understood by the laymanFor example, “using resources” can be abbreviated as “using resources”.back to menu ↑
5. Play with analogies
Blogging is like dating. It’s not enough that you make a good impression on the first date. You should also show again and again on your next dates that you are someone worthy of someone’s time, dedication and love.
See what I did there?back to menu ↑
6. Throw in some pop culture references
Pop culture references add flavor to your blog post. They give your readers the impression that you are recognizable and therefore likeable
That being said, watch your audience when using these references. You may think “The Beatles” are the greatest rock band of all time, but referring to the Fab Four when writing for “One Direction” fans might not be the best idea in the world.
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7. make your message unique (even if the idea isn’t)
Let’s face it: come up with 100% original blog post ideas is anything but easy. If you run your topic through a quick Google search, chances are someone else has already written about itSo, what should a blogger do in this scenario? It’s actually very simple.
Find a new angle.
If someone has already come up with “5 Reasons You Should Try Freelancing”, you can write a post about the dark side of freelancing, such as “20 Reasons To Say ‘No’ To Freelancing”. Or you can run with “5 Lake Reasons Why You Should Try Freelancing ”.back to menu ↑
8. End with a spicy one Conclusion
So you are done with your introduction and body. Now is the time to it conclusion, which is just as difficult to write as (if not more difficult than) the introduction. The easiest way out of your dilemma is to summarize all of your points in the conclusionBut then again, that would be boring because that’s what most bloggers do.
Instead, you can do both end with a thought-provoking question or a call to actionOr repeat your main point, and convince your reader to be concerned about your point.back to menu ↑
A few more Tips (also known as something similar to A. Conclusion
These rules are not set in stone. Feel free to use them – or not – depending on what’s right for your piece. What matters consistently write messages that are engaging, informative, and unique enough to keep your readers coming back for more.back to menu ↑
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