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Guide: Managing and Promoting Your Online Courses
The e-learning market has shown tremendous growth over the past 5 years. From students and stay-with-home mothers to retirees and even regular company employees, millions of people now depend on online courses to take off up their skills.
Going with the trend, many learned individuals join the e-learning cart as a teacher or mentor and share their knowledge with online students. They work hard to create a course, but when it is rolled out to market, they don’t get the response they want – sometimes no response at all.
Well, this problem can be solved if you know it how to properly manage and promote your online course. So in this article I’ll give you some tips improve create, manage and promote your online courseso you can make your online course a bestseller. Read on to know more.back to menu ↑
Make use of technology
To create an online course, you need a learning management system (LMS)LMS software helps you create, manage and deliver online courses and its widely used in knowledge industries such as healthcare, education, software development, legislation, etc.
In this regard, Kajabi is a good LMS for beginners as well as established online content entrepreneurs. These tool packages each feature you must create, host and distribute online courses in a user-friendly interface.
Kajabis preset landing pages make it easy for you to set up up the landing page of your online course in an instant. Then you can sales pages, thank you pages, pinch pages, home pages and download pages, all via preset templates.
It helps you build a mailing list through your landing pages; users add their email ID in exchange for free content, and you will be prompted to market your content.back to menu ↑
Provide a safe and efficient storage solution
Aside from learning management system, you will need other enabler tools to create online content with ease.
Between these, cloud storage solutions are at the forefrontso you can store all your valuable digital course content online, accessible from anywhere for free and without having to worry about protecting content on discs and discs. Cloud storage options such as Google Drive, Dropbox and Box let you collaborate on shared documents securely and easily.back to menu ↑
Better your project management
As your online course speeds up, you will find yourself having to juggle several responsibilities, such as:
Brainstorm new ideas for content, stick to the content creation schedule, create videos and podcasts, create review materials and then run ratings, check the content for typos and errors.
Before operations become a mess, you need an intuitive and powerful tool for project management and collaboration like Trello.
With Trello you can use the ‘boards’ and ‘cards’ to make mini projectsBoards allow you to define independent projects / tasks / etc., and cards allow you to define the tasks to be performed within a board, with due dates, assignees, etc.
Also, Collaboration is at the heart of Trello, so for online education companies with growing teams, this is a great tool.back to menu ↑
Increase the ‘visual’ quality game
The content of your online course should impress, just like the marketing materials you use to promote it. This is where Canva comes in. This online design solution connects you to an ever-expanding library of over a million stock photos and designs
Making flyers, pamphlets, posters, banners, brochures, infographics, except mind maps, venn charts, histograms, pie charts and bar charts – it’s a light-hearted affair with Canva. And for beginners, the good news is that it is free, albeit with some limitations.
In addition, if you wish share stock photos directly through your social channels then platforms like Burst can be a good choice.back to menu ↑
Give brand webinars
Webinars are the heart and the soul of your e-learning companyYou just can’t afford to go wrong with your webinars, from the content plan to the course delivery.
Concerning create engaging webinars, ClickMeeting is a great tool. It helps you organize productive and flawless webinars without any restrictions on device, operating system or browser compatibility. You can also brand your webinar events like a pro with custom invites, trademark registration pages and waiting rooms.
Webinar features include presentations, whiteboards, audio mode, polls and surveys, screen sharing, and even a toll-free number. The analytical capabilities help you with webinar and visitor statistics. Then you have storage space for webinars, thank you pages and options for recording webinars.back to menu ↑
Tips for more conversions and higher revenues
Rely on this to give your online course that much-needed boost tips
Apply the sales funnel approach
Your potential customers need time before they can press Subscribe / Attend / Pay Now buttonsTake advantage of your successful past course to create promotional materials for the top of the sales funnel activity.
As they start to interact with your brand, surveys, social content shares and blog post comments, etc., will slowly lead them to the bottom of the pipeline, where they will easily pay for your content.
Reuse your course content for marketing
Online courses have a huge advantage over companies from other markets – ‘content’ is their product and they can use their used content for extensive content marketing. Some tips
Upload 10-20% of your course videos to YouTube and market your channel. Pay some freelancers to transcribe your videos and convert the transcripts into a readable long-form blog post, as well as several short social media posts, with a link to your landing pages. Extract audio from your webinar videos and convert them to podcasts. Schedule your social media content posts through Buffer and set up an automated email marketing campaign via MailChimp
With so much content available in so many formats, it is easy to get started up your digital marketing of online course brands via backlinks, email marketing (freebies), blogging and social media postsback to menu ↑
With the e-learning market growing by leaps and bounds, now is the perfect time to improve your game and take your online course activities to the next level. With the tips, tools and methods shared herein guide, you can scale quickly up your online course content creation and promotional campaigns. So get started today.back to menu ↑
Managing and Promoting Your Online Courses: benefits
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