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Guide: Most common SEO Mistakes That You Must Avoid
Search engine optimization (SEO) is essential to any successful blogging campaign. Hence, it must be properly implemented. SEO itself is quite complicated for a variety of reasons, but mainly because Google uses an algorithm that takes into account different factors when ranking a web page, and they keep changing them.
There are so many SEO myths that it has become very difficult to know what is 100% true, but I can advise you which SEO mistakes not to make:back to menu ↑
1. Buy links
You can get a boost in the short term by buying links if your website is already popular, but you’re still taking a risk here. Paid links are sometimes flagged by Google’s search engine experts. You may be wondering, how will they ever catch me? Google’s bots and a dedicated team from the company look for questionable link patterns every day!
For example, if you pay for a few hundred links pointed to your website on the same day, some links will likely be marked as some sort of ‘irregular link activity’. Links from totally unrelated categories will also appear suspicious.
I would recommend the old-fashioned method of manual link linking – your blog can still grow, albeit at a steady pace. In time, the end results will be worth it. However, if you are happy with buying links, don’t use the same anchor text for all; Mix it up up a little.back to menu ↑
2. Duplicate content
Many bloggers I know try to target the same topic with a variation of essentially very similar keywords. For example, ‘making money on Facebook’ and ‘making money with your Facebook’ are very similar, and creating a completely different page for each keyword won’t add much value to your site.
How much can you really play with topics or keywords that are essentially identical? If you can’t, you will likely end up writing the same content for both keywords, posing a risk of a search engine penalty. Instead, you should try to get through an original topic or keyword in detail and do your best to reinforce each post.back to menu ↑
3. Looking for PageRank
Don’t get me wrong, PageRank is important to the success of any website. The higher the PageRank you have, the better you will score in search engines and the more visitors you will get. However, it is by no means the only metric that will help you improve the success of your blog. Plus, Google has previously said that PageRank is just one of two hundred (wow!) Indicators used to crawl and rank a website. Instead, you should focus on your analysis, ROI and relevance as recommended by Google itself.back to menu ↑
4. Leave automatic titles
The title tag is undeniably one of the most important aspects when it comes to search engine rankings. Newbie bloggers usually write a post with a long title describing the topic in too much wordsFirst, you want to keep the title pretty short (no more than 60 characters), but more importantly, you should focus on optimizing the title tags.
For example, if you write a post titled “What is a niche blog and how do I create it?” your title tag should be more focused on a keyword, maybe something like ‘What is a niche blog?’ where ‘a niche blog’ is a possible keyword. You definitely want to check the popularity of the keyword in question with a keyword tool like Google Adwords before optimizing it. Consider changing it and you can enjoy better search engine rankings and more traffic as a result.back to menu ↑
5. Sacrifice seeks content
While many bloggers rely on content to grow their blog, some have become obsessed with the design of their blog. Don’t get me wrong, if you don’t have an attractive design some visitors won’t be attracted to your website. However, if you use too many graphics or images, your page will become cluttered and slow down.
I see many sites that use Flash and sacrifice page speed for motion and sound. Definitely an attractive environment, but not enough tradeoff. This also prevents search engine bots from crawling your pages at a desired faster speed.back to menu ↑
6. Using free hosting blogs
Blog services that provide free hosting such as Blogger, TypePad and many others can provide quite a platform and excellent value for money. However, they are not flexible enough to install the plugins, themes and other extensions you really desire for superior SEO results.
All you need to do is register your own domain and get a cheap hosting plan. If you shop enough, you shouldn’t spend more than $ 50 a year on either. It’s worth a few dollars a month to have total control of your website. The power of independence can bring great rewards when your blogging activity grows.back to menu ↑
7. Fill in keywords
Probably one of the most common SEO mistakes is plain fill. Not only is it unethical, but it also harms your search results. If you really want to rank for a ton of keywords, create a separate page for each keyword and optimize it accordingly. Rather than using hidden or duplicate text, you can focus on creating useful pages that have your keywords implemented as part of the content. Manipulating a search engine like Google is a big no-no.back to menu ↑
8. Write small content
Many websites, especially blogs, suffer from messages that are too short. I personally get at least a few submissions of guest posts a day and more often than often I have to decline them because they are too short to publish. How great a piece can be when it’s written down to just 400 wordsWriting extremely short posts hurts reader loyalty and your page could be considered low quality when it comes to SEO rankings.back to menu ↑
9. Don’t do SEO correctly
Not only is there one right way to optimize your posts for the search engine, but there are well-proven methods you can use. For example, in terms of link building, several bloggers I know make the mistake of linking only to the front page of their website. Instead, you should create links that also point to your top, most popular posts. There is always something new to learn about SEO, so make sure your optimization knowledge is too up so far by reading articles or guides from qualified authors such as Google’s Matt Cutts.back to menu ↑
10. Forgot the ALT tag
While Google reportedly (WebCEO software) does not place much emphasis on ALT tags, other search engines such as AOL, Bing and Yahoo do. The truth is, an image is just an image file if it isn’t optimized for a keyword. To optimize it, use the ALT tag when posting your image in a post; you will certainly see better results. Also consider naming the file with the image as your keyword or at least a qualifying term. If you blog about copyright laws, name your image ‘copyright-laws.jpg’, not something like ‘picture10.jpg’ – that just doesn’t do you any good.back to menu ↑
I regularly see additional SEO errors such as using generic post descriptions, sitemap not updating, broken 404 pages, and grammatical errors in various site content. Most of all, I see messages that are unclear and simply contain too much text without any separation, such as spaces or headings. That’s just plain unattractive to your esteemed readers. It takes away from the overall experience and the quality of your website will take a beating. These SEO mistakes may seem simple to some, but they shouldn’t be overlooked or ignored. Better yet, consider evaluating your blog right away to make sure your overall SEO is under control.
Editor’s Note: This post was written by Issac Atia for Hongkiat.com. Issac is a full-time blogger, also the founder of HIT – a site that provides bloggers with blogging tips and how to take advantage of blogs. Visit Issac’s blog.back to menu ↑
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