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Guide: Some Helpful Tips to Increase your iPhone App Downloads
Are you convinced that your iPhone app is the next big thing in the Apple Store? Even if that’s true, you will have a hard time outperforming your competition without properly promoting your app.
What does advertising stand for? More than you realize. Getting more downloads isn’t just a matter of spreading ads all over the internet. When you’re trying to market an app, everything matters – from its name and App Store description, to its design and performance.
If you have a bug-free app waiting to be discovered, but are having a hard time seeing download numbers soar, here are some areas to focus on.
Optimize your App Store page
App Store optimization, ASO for short, is one of the most important factors that determine your number of downloads. This will affect how easily your app is found, what kinds of reviews you are likely to get, and how much commercial push the store will give it.
ASO takes many things into account, such as keywords, reviews, ratings, screenshots, retention rate, description, etc. Simply put, every bit of information you post about your app matters. Everything from being in a good name and choosing a good icon to the number of downloads will affect your success in the app store.back to menu ↑
Make it easy to rate
Reviews clearly matter. They are important to the app store algorithm and they are important to the users who end up up on your product page. Good reviews will increase your downloads. However, few users generally bother leaving reviews unless they are unhappy with the app.
To engage and motivate the satisfied customers to review your app, you need to make it easy. Don’t forcibly ask for reviews every time they open the app. Instead, set up an automatic notification for every few days.
Don’t give them a long feedback form as not everyone will want to waste time filling out all the fields. If the app is easy to rate and offers a simple on-site review form, your chances of receiving feedback will increase.
And as we’ve already mentioned, more positive feedback translates to more downloads.back to menu ↑
Use the right advertising channels
If you don’t use social media platforms optimally, you will miss out on many things. Running a paid ad campaign on social media platforms like Facebook or Twitter is getting cheaper every year.
If you want global exposure, there is no better way to do it. What’s even better is that paid ad campaigns allow you to target your audience. Your ad – and therefore your app – will only be shown to people in your favorite niche, ensuring a high return on your marketing investment.back to menu ↑
Find recommendations and expert reviewers
Getting some attention on personal blogs with a lot of followers is one thing. Have your work supported up by an expert reviewer in your field is a different story.
Expert reviewers are generally considered reliable. Therefore, getting one or two very trusted members of your community to endorse or even mention your app a few times is probably the best targeted advertising you can get.
Some reviewers will ask for money, but others may just do it to get your app for free. Keep in mind that you need to keep an active status and search for those people. If your app is not popular enough, no one will come to ask if they can advertise for you.
Likewise, if you are too popular, your business can be too intimidating for freelance bloggers and reviewers to contact you for advertising proposals.back to menu ↑
Manage language availability
While most of the world’s population speaks English, you can’t rely on just one language if you want millions of people to download and use your app. This is especially true if your app is not free.
Making sure your app is available in multiple languages can be trickier if you’re an iOS developer. While the Google Play Store has a built-in feature that helps with translations, Apple is far behind.
You need to create your own translations and implement them on your product page. This can cost some extra money if you have to hire translators. That said, if you want to have global reach, you can’t get around this. Support for multiple languages is a must these days.back to menu ↑
Don’t forget to season things Up with free downloads
No one is suggesting that you should give away your hard work for free. However, it’s always a good idea to release a new iOS app for free or half the price for a limited time if you want a lot of downloads.
Special promotions and impromptu giveaways can also bring in more visitors. Even though it means that some users would get the app for free, if the app is good you will get the lighting you need.back to menu ↑
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