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Guide: Staff Blogging vs Blogging For Yourself: What’s better
Gone are the days when “weblog” or “blog” was basically a fancy term for “online diary.” These days, it would be difficult to find a large company or small business that doesn’t have a blog for promotion and engagement purposes
This trend gave rise to a new wave of opportunities for writers who wanted to express themselves online and thereby earn a living. You can now build a blog from scratch or get paid to write for other blogs (also known as staff blogging). Which begs the question: Should you be a blogger for yourself or for others?
Of course you can be both. But if you’re too busy writing for multiple blogs at once, you may be forced to just choose one or the other. Fortunately, we have this pros and cons list to help you weigh your options for going solo or blogging for a site.back to menu ↑
Blogging for yourselfback to menu ↑
The greatest pro of having your own blog can be summed up up in three words Full creative controlYou can decide what, when and how often to post. If you want to post political comment on Monday, a funny cat video with a funny caption on Tuesday and flash fiction on Wednesday, no one can stop you because it’s your blog
The overall blog design is within your control as well; you can make it minimalist and elegant, or loud and conspicuous – whatever suits your style.
For more information how to design your blog, view:
30 quick ideas to make your website look better 5 Tips To Simplify Your Web Design 6 Practices That Make Your Blog Look Less Professional
Also your blog can be used to promote your products and services in any way you want. You can write an entire blog series about your products, or limit your promotions to sidebars and widgets. While it is possible for you to self-promote even while blogging for others, in these cases you are usually limited to your bio portion, for a variety of publication-based reasons.
Finally, your blog can be monetized. That means, as long as you have regular and significant traffic to your site, you can earn a decent income without doing much more than posting daily, engaging your followers / customers, keeping the numbers and marketing your blog like crazy.back to menu ↑
Wait, did we just say “marketing”? Oh yes, we did.
If you blog purely for fun and want it to stay that way, you don’t have to worry about marketing. But if you set up your blog for business purposes, or you expect to make good money from it, you will have to work hard to let the right people know about you
And even if you manage to gain a significant number of followers, you can’t take this as a sign to be complacent and disappear from the virtual world for months, unless you want your followers to drop or forget about you altogether.
You too should be more careful about how you project yourself to others. As a relatively well-known blogger, you are no longer just a nameless person on the Internet; you’re a brand now and people will expect you to act as such (Hint: Good brands will keep you from posting overly offensive content on the Internet).back to menu ↑
Staff bloggingback to menu ↑
As a staff blogger, you already have a fully functional website to prescribe. You don’t have to worry about blog design, marketing, advertising and the like; just come up with fresh, original and engaging content for the blog’s existing readers, and you’re good to go.
If the blog you’re writing for already has a lot of followers, you can use your staff’s blog position expose your work to othersProvided your work is good enough, there might be one of the tens of thousands of blog followers interested in your blogging services.
Let’s not forget that staff blogging is usually one paid positionNeed we say more?back to menu ↑
On the downside is the type of content you can produce limited by the blog’s niche, voting, and writing guidelinesIf you write for a blog with a fun, playful voice, you can’t be too stiff and formal with your style. Likewise, a tech blog has no room for fashion items unless we’re talking about apps that help you find the right dress size, for example.
There is also the accountability factor to consider. Everything you produce is a reflection of the blog owner, so if your post is “ bad ” in any way, that’s a disservice not only to the blog readers, but to whoever you post the blog post from the staff. has given.back to menu ↑
The decision is yours
Whether you want to build a blog from scratch up, write for someone else’s blog, or do both, rest assured that they are all legitimate ways to create your own niche in the blogosphere. Make sure everything you do is aligned with a clear vision of the kind of blogger you want to become, and that blogging is really something you want to do for a living.back to menu ↑
Staff Blogging vs Blogging For Yourself: What’s better: benefits
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