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Guide: WhatsApp vs WhatsApp Business App: Everything you need to know
In January, WhatsApp launched a separate app for small businesses. Known as WhatsApp Business, it is the existing WhatsApp app with extras features designed for companies to connect with their customers.
Previously, if you wanted to use WhatsApp for your business, you had to do that by using your number or installing two WhatsApp on the same device using Parallel Space or other methods. Thanks to the new WhatsApp Business app, you can use two WhatsApp accounts (WhatsApp and WhatsApp Business) on the same phone
But how is WhatsApp Business different from the WhatsApp app? Some extra features You get? You will get all the answers in this post where we compare the two.
Let’s get started with the comparison between WhatsApp and WhatsApp Business.
Different logo
To help you visually distinguish between the two apps, they have a different logo. In the Business app, the B character replaces the phone symbol in the WhatsApp icon.
Identify chats
When you receive a message, WhatsApp will let you know if it is from a business account in chat. A small warning will be displayed to inform you that the conversation is on a business account.
In the future, WhatsApp will verify the companies and also award them the verified badge.
back to menu ↑availabilty
WhatsApp Business is currently only available for Android. However, the iOS version is under development and will be released soon.
back to menu ↑Business description
In the WhatsApp Business app you can create a good business profile by adding details such as company address, description, working hours and location. You can also add contact information, such as multiple websites and email addresses.
With the help of this, customers can easily get all the necessary information about the company and the means to contact them.
Fast replies
The WhatsApp Business app comes with a smart response tool called Quick Reply. With Quick Answer, you can send predefined answers to frequently asked questions.
When a person asks a question, press the forward slash (/) and you’ll see all of the quick answers so you can choose one and keep yourself from typing the same answers repeatedly. This feature is not present in the regular WhatsApp app.
Greeting message
With the WhatsApp Business app you can introduce your company to the customers by means of a welcome message. The app automatically sends a greeting message you create to each new customer or after 14 days of inactivity with the named customer.
In addition to customizing the message, you can even select the recipients of the greeting message. You cannot set custom messages with the regular WhatsApp app.
Out of office message
Another feature Exclusive to the Business app is the Out of Office Message. With this feature, you can let your customers know you are out or tell them to visit your website or FAQ section until a representative is available to respond. You can customize the message, add a schedule and change the recipient for the out-of-office reply.
Labels
To separate your conversations, WhatsApp Business comes with the label featureYou can add tags to chats and divide them into categories.
For example, if you use WhatsApp to sell something, you can have labels such as new order, payment received, payment pending, order completed, etc. You can then see all messages under each label. Since the labels are color-coded, it is easy to find the chats.
Search filter
WhatsApp recently added the search filter feature to the Business app. It is not available in the standard WhatsApp.
Filters make it easy to find your unread chats, groups, and broadcast lists. The filter also includes labels, making it easy to find the right conversation from one place.
Short links
The Business app comes with yet another useful app feature that makes it easy for customers to start a chat. Usually a customer has to save the number first and then chat. With short links, they don’t have to store the number. All they have to do is tap the unique link and start a new conversation.
The short link is built in feature in the WhatsApp Business app. You can also have links for normal accounts on the default WhatsApp, but the only difference is that you have to create them manually.
back to menu ↑Create an account using a landline number
Unlike the regular WhatsApp, where you can create accounts with a mobile number only, with WhatsApp Business you can also create an account with your fixed number. Note: you will receive a verification call on the fixed number.
back to menu ↑Similarities
While those were the main differences between the apps, they also have quite a few similarities.
back to menu ↑Access to the web
Both apps can be accessed via WhatsApp Web. However, you can only use one account at a time in a browser. Unless you are in incognito mode or use other browsers.
back to menu ↑User environment
The user interface of both apps is the same. The design of the Business app gives the existing WhatsApp users a similar feeling to the regular WhatsApp app.
Other similar Features
You will get all WhatsApp features in the Business app such as status, audio and video calls, recently introduced stickers, etc.
back to menu ↑Which one should you use?
WhatsApp and WhatsApp Business apps differ significantly. For a business owner, the Business app is a must have. It offers remarkable features without extra costs. If you are a business owner, we recommend switching to the Business app on your Android device now. The app helps you to grow your business in different ways.
The WhatsApp Business app is expected to have a store to showcase the products. As a business owner, you would like to promote your products to over 1.5 billion monthly active users. You can use the broadcast for that feature, which differs from groups. The broadcast feature is available on both WhatsApp apps.
back to menu ↑WhatsApp vs WhatsApp Business App: Everything you need to know: benefits
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- This guide already helps so many users follow up with interest in a timely manner.
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