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Guide: Why Am I not Getting More Designing Projects?
Are you a freelance designer? struggling to find work, or quality jobs that allow you to grow your career? Or maybe you’re looking for full-time, in-house design work, but just can’t get the perfect performance you want.
If you have been a designer long enough in this situation, you may start to think that something is wrong, and you would be right. We’re going to take a look at some of the reasons why you might not find the design work you are looking for, and how to correct those mistakes.back to menu ↑
1. Your work is not good enough
Au. Hard, I know. But often designers just think they are doing professional quality work when they are not. I was guilty of this at the beginning of my career. I just came out of school and reckless in my meager abilities. I didn’t know I had to learn much. I quickly learned when potential customers laughed at my outrageous prices and high opinion of myself. If I went to eat, I would have to accept that I might not know as much as I thought.
Even designers who have been in the industry for many years can get stuck in their weaknesses and blind to them. They may feel that they are infallible and that their word is the law. They can try to control their customers and bully them into accepting a design solution that is all wrong for their business. As you will soon discover, this is not a good way to make people pay you for your work. Clients may become frustrated with your arrogance and decide not to work with you.
2. You have nothing to say
Or rather, you don’t write or share an opinion about design with the larger community listening. Blogs and social media are the best ways to get your message across and let others know that you have something important to say about design. The more you encourage other people to learn from you and in turn inspire you, the more they will respect you as a designer and start sharing connections or invites to events or groups you didn’t know existed.
These days, you can’t just be a hired engineer if you want the best design jobs. People expect you to be part of the conversation that is going on about design, however you think is best. More and more companies, especially young startups that want to change the world, are looking for that perfect founder designer who can understand their mission and get caught up in the excitement of creating something that will change people’s lives. You can’t really be that designer if you never have anything to add to the discussion.back to menu ↑
3. You are not connecting enough points
Most jobs are obtained through connections. Someone knows someone else who is looking for a designer, and suddenly you are at work. So don’t forget to get out there and make friends, both in the industry and beyondBelieve it or not, the best way to get more design work is not to talk to other designers, but to people who know someone who is looking for a designer. This can be anyone, depending on the industries you have decided to serve.
This also works in reverse, Besides. If you know that your friend, designer A, would really benefit from meeting potential client B, dive in there and make the introduction. Both parties will be extremely grateful that they both got what they wanted, and your reputation as a connector will have gone up a notch.back to menu ↑
4. You don’t help others
There are many ways to provide value to clients and other designers, which we can talk about in detail forever. But in this case, I’m talking specifically about helping other designers with the technical skills needed to compete in today’s design industry. The best way to learn is to teach, as they say, and the things you learn when you help others can really help you be the best designer you can be.
To write tutorials or articles to help the design community is a great way to get your name out there and let people know that you have something valuable to offer. Providing resources and how-to’s for other designers to use position yourself as a resource people can go to, which will inevitably include some potential customers. When you post tutorials or resources to other websites (and you should), let people know where else to find your work.back to menu ↑
5. You are not marketing yourself properly
This is a topic for another article (and I’ve already written it). But you have to go out and market yourself. There’s just no other way around it – if you want people to know who you are and what you can do, you have to tell themThere are as many ways to market as there are designers, and no one method will work for everyone.
Find out what kind of designer you are and how best to communicate ideas to people. Then use that knowledge to scale your message to even more people and get a bigger radar. All of the points we discussed today can be adapted as marketing tactics.back to menu ↑
The design industry is smaller than you think, and people are talking too. If you develop a reputation as someone who helps fellow designers and is talented, you will find that you have more jobs than you can handle.back to menu ↑
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