Small business owners and marketers often tell the same story when asked about SEO; they do not have the time to write the content they believe is needed to do well at SEO. Fortunately, mass copies every month are not the keys to climbing SEO rankings for small businesses. However, a good content strategy is. It ensures that your products and services are visible when someone searches with relevant terms.
How should you write a copy of SEO for small businesses?
Blogs are not SEO
When writing a copy with a view to good ranking in the organic search results, this does not automatically match blog posts. Although your blog can be a great place to focus on the terms that people in the “top of the funnel” may be looking for, it is not always the most important content for you to write.
There must be a strategy behind the copy that you write to achieve ROI. Make sure your product and service pages are properly written with a keyword-targeted copy before continuing to write blog posts.back to menu ↑
Less can be more
Many people worry when they sit down to write copy for their website that they have to write a lot to count for SEO purposes. The next most important point to understand is that the search engines want to rank pages that best answer a user’s search query. The length of the copy on the page that they rank is not in itself a “ranking factor” when it comes to SEO for small businesses. The number of words does not affect how high the search results are displayed on your page.
Instead, write a copy with the reader in mind. Do you write enough for them to get the answer they needed when they started searching? For example, for product pages description of the product may be sufficient. It is not necessary to write hundreds of words unless the product requires it to be adequately described.
Yes, studies have been conducted that suggest that the longer pages with copies have a better chance of scoring higher than the shorter pages with copies. Given the complexity of search engine algorithms, this is probably due to factors other than the length of the copy itself.
This also means that it makes no sense to have one blog writing schedule so you copy more than you have time for. Only write a copy for your site that has a strict purpose.
The best way to use a copy for SEO is to answer people’s questions
The best strategy for writing a copy is to make sure that you copy that seekers are looking for. This means researching search trends and volumes when it comes to SEO for small businesses. Free tools are available, such as Google’s own keyword planner, to get an idea of how many people are searching for your target terms per month.back to menu ↑
Look at “People ask too”
You may have an idea of the types of terms that people search for to land on a website such as yours, but there may be others that you have not considered. A quick way to get ideas for popular search terms related to your target keywords is to look at the “People also ask” suggestions from Google when you do a search.
Enter one of the most important sentences that you know can drive qualified organic traffic to your site to Google and scroll down until you see the tabs. People also see. Use this as inspiration for other search terms and view their search volume. As soon as you click on it, Google will enter more. You can get a long list of related keywords to help your small business SEO and start going through it to understand what terms your target audience would be looking for.back to menu ↑
Look on forums for what people want to know
Another great way to get an idea of what topics your audience is interested in is by looking online at the forums and websites that they often visit. For example, you can use the popular Reddit website to find a “subreddit” about your industry. From there you get an idea of the types of questions they have. Write a copy that addresses this. It’s probably your audience turns to Reddit to ask the question, the answer does not yet exist online.back to menu ↑
Write with keywords in mind, but don’t be too technical
The key to writing good copy for SEO is to write it for your audience and not for search engine robots. In the end, the algorithms are very advanced and cannot be fooled by using your target keywords frequently. It is also important to remember that you are trying to get your copy at the top of the page search engine ranking pages so that your target group finds it and visits your site. If they end up on your webpage and it is written to cram many keywords, it is unlikely that they will be sufficiently impressed by your brand to stay on your site for a long time.
Write your copy to engage visitors whoever sees it, but keep in mind the key phrases you target on that page. The trick is to select a few closely related terms to target per page and then use them in the copy if this makes sense. A good test is to give you a concept copy to someone else to read and ask them if they can tell which keywords you use. If they can, you may have used them too much.back to menu ↑
It is better to optimize an existing copy than to write more
A key for anyone who has limited time but would like a well-ranked site is to remember that you can get the most out of the copy you already have on the site before you write more.
Look at the webpages on pages two or three where not much SEO work has been done and see if you can optimize them by targeting them on the keywords they already rank because they climb the search results.back to menu ↑
SEO Tools To Improve Website Performance List
Looking for free ways to improve the SEO performance on your website and discover how your competitors’ websites perform compared to yours? How about six free tools that can help you improve the SEO of your website?
We have already written about SEO (Search Engine Optimization) tools, in particular how the right SEO tools should guide your content marketing strategy and that there are many facets of SEO that are central to inbound – from content strategy to on and off-page SEO and technical SEO. Today we are handling the best free SEO tools to improve the overall performance of your website.
Keep reading below, because we go into more detail on every detail.back to menu ↑
Website Grader by HubSpot
HubSpot Website Grader is probably the most popular free website grader available. It is a great resource to see how your website compares to the online presence of the competition and what you can do to improve the performance of your own site. Website Grader evaluates traffic, on- and off-page SEO, page speed insights, mobile optimization and other technical factors that affect the performance of your website.
The free version of this analysis tool is so easy to use. Simply enter the website URL and submit your search query. The tool automatically generates results that are displayed on a simple dashboard and gives recommendations. Every part of your website is reviewed so that you can see exactly what needs improvement and, if you want to gain the full experience, you can start a free trial without obligations and without entering a credit card. You can also analyze the URLs of competitors to see how you compare.back to menu ↑
Everyone has heard of Google Analytics, but it is surprising how many companies fail to fully benefit from all of its analysis functions. Even if your website CMS has built-in analyzes, it is worth creating a free account. This allows you to track site usage, traffic sources, best performing blog posts and much more. It even serves as a keyword tool.
Other useful functions include identifying duplicate content, finding broken links, and following backlinks (referrals) to help your link building efforts. All this knowledge helps you make informed decisions when performing continuous updates and improvements to your site.back to menu ↑
Google Search Console
Google Search Console is a powerful source for analyzing the SEO of your site and finding improvement options. This tool shows page traffic, keyword data, page ranking in Google search results, page traffic is broken down by device and more. It is also the place to improve your local SEO. As a Google product, it makes sense that it works in combination with other Google tools such as Analytics, Google Trends, and Google Ads.
Since Google is where you want your website to be found, it makes sense to use their tools. With the Search Console, you can gain insight into how your website can perform better in accordance with Google’s best practices and ever-evolving algorithms. The tool can help you submit sitemaps and offers detailed crawl, index and other information directly from the Google index, plus much more.back to menu ↑
If you are looking for a handy tool that crawls your website and helps with SEO audits, Screaming Frog can help. A web crawler or spider can index the content of your website to increase the chance of it being displayed in search engine results. The free version can search up to 500 pages on a single website and it’s great to find out if one of your pages is redirects or if you feared 404 errors.
If you are one visual learner, Databox must be a serious consideration. It is a powerful tool that collects the data from your site and presents it in a visual format, which is great for that real-time data and transparent presentation of statistics to your internal stakeholders. You can even design your own dashboards to highlight the data that is most relevant. The images can point the way to your next steps to improve site SEO.
You can also get it warnings for statistics you want to follow more closely via your inbox, on the mobile Databox app or even via the Slack integration. The free version contains many useful functions, but if you want the added functionality of integrating data from multiple platforms such as HubSpot, Google Analytics, Salesforce, and your social channels, you must choose one of their level pricing models.back to menu ↑
Simple and simple, with SEO Browser you can quickly view your website like a search engine that sees it (without images and nice photos. In addition, it provides some useful overview statistics, such as page load time, page size, alt tags and the number of images, headers, and words.
It also shows you the number of internal and external links on a page and meta-information such as the title tag, meta description, meta-robots tag and more. With all the collective data you get a nice snapshot of the overall performance of your website and you can identify areas that need improvement.back to menu ↑
Bonus SEO tool
These free tools do not solve all the problems that you may face to improve the SEO performance of your site, but they will certainly help you make an impact and identify key areas that require the most immediate attention required. Another great resource that you can view is our direct access to SEO Survival Guide. It is a much more comprehensive look at SEO and gives a lot more sources and SEO tips. Just click on the link below.
And don’t forget that SEO is an ongoing effort that costs more than just the right tools; it also takes time and discipline.back to menu ↑
3 tips to remember
- There is no fixed number of copies that you must produce per month or the length that you must have if you do write it
- Make sure that so much copy that you can write is written for the purpose of ranking for certain search terms
- Don’t forget a copy that you already have on your site