According to Sensor Tower, a mobile analytics company, this year’s most massive mobile game launch has been Activision’s Call Of Duty mobile game launch. Speaking to CNBC, Sensor Tower revealed that the free first-person shooter had exceeded 100 million downloads the first week of its global launch on October 1st.
This beats the previous record of 90 million set by Mario Kart Tour, which has just released on Nintendo. During its launch in August 2016, the very popular Pokémon Go had reached 85.5 million downloads the first week. That said, Sensor Tower did not reveal any spending figures in the application in Call of Duty: Mobile. Like many other mobile games, Call of Duty: Mobile offers a multitude of micro-transactions in which players spend real money to receive money in the game.
In this case, this currency is the “CP,” which is used to acquire and upgrade equipment. PC lots start at $1.39 Cdn and reach $ 139.99. The game also features a Fortnite-style battle pass, which rewards players with loot in the game for completing their goals within a specific time frame.
As a result, the accurate measurement of Call of Duty: Mobile’s success will come from the money gamers spend on these in-app purchases. As a reminder, Pokémon Go generated cumulative revenues of US $ 2.6 billion (approximately US $3.5 billion) in June 2019.