From Apple Hi to Steve Jobs and Jony Ive, to specific design, marketing and Mac information, here are the absolute best books while stuck at home.
There are books about Apple employees, their salvation, and even their design philosophy
You would be forgiven for ignoring books and eBooks on Apple. For example, the moment the new MacBook Air came out, like the books on it, and no one has more information than you would have learned in a fraction of the time thanks to Appleiphonestop. However, in its long history, Apple has become the subject of many wonderful books and now seems like the right time to go into it.
Whether it’s the complexity of the business, the diverse backgrounds of key employees, or an overview of the industry, here are our recommendations for great books.
You have to go back to find the best books about Apple in general. Owen W. Linzmayer’s “Apple Confidential 2.0” dates back to 2004, so it doesn’t even come close to mentioning the iPhone, but until then it’s a comprehensive report from Apple.
It’s a really good one too, so even if we can hope for a 3.0 update, it’s one of our warmest recommendations. While there is even more detail about an even more precise period at the beginning of Apple’s, there is also “Revolution in the Valley” by Andy Hertzfeld.
It is old, but it is very good.
It’s hard to beat because Hertzfeld not only wrote about Apple’s beginnings, he was there too. This book takes you through what it must have been during the design and development of the Macintosh. However, it is a song that consists of many extremely short chapters, so you will often want more of it.
However, there is a much more recent book on design and development at Apple. Ken Kocienda’s “Creative Selection: Apple’s Design Process During Steve Jobs’s Golden Age” is sometimes as tense as its title suggests, but it’s also captivating.
You have an idea of the level of care that is given to the keyboard of an iPhone, for example. If this sounds trivial, you need this book. It is not possible to get out of this closet and be laughed at from this story of the difficulties and pressures associated with this one keyboard.
Kocienda and Hertzeld’s books show the inside of Apple, and of course we know the outside, the position that the company itself wants to represent. This position and Apple’s efforts to present a particular image are very well covered by Ken Segall’s “Insanely Simple: The Obsession that Drives Apple’s Success”.
It is a book that is excellent in spite of itself. Segall targets a corporate audience and he works to present a very specific theory of how companies should focus. But it’s like he regularly forgets that because he tells a very interesting anecdote and then returns to the mission.
An advertiser’s stance on the great Apple ad
It also focuses primarily on the major days of the Macintosh at Apple, but there is also a much more current title that the company is not researching exactly. Instead, he examines Apple’s influence on us. Leander Kahney’s “The Cult of Mac”, which had its second edition in late 2019, really looks at Mac and Apple addicts. Whether you like it or not, you will see yourself in this book.
The people of Apple
Kahney is also the author of three books about specific people within Apple. His best, in our opinion, is his 2014 book, “Jony Ive: The Genius Behind Apple’s Greatest Products.” It doesn’t hurt that I’ve been fascinating, but it should hurt that he didn’t cooperate with Kahney’s book. But as factual as it is, it is as compelling as a novel.
Tim Cook did not partner with Kaheny for the 2019 follow-up, “Tim Cook: The Genius Who Taken Apple to the Next Level,” but apparently allowed colleagues to speak to the author. The result is not as satisfying as the volume Ive, but it is complete and interesting.
Kahney also did a book on Steve Jobs entitled “Inside Steve’s Brain: Business Lessons from Steve Jobs, the Man Who Saved Apple” in 2010. It’s a pretty business book, but it’s written better than the official Steve Jobs biography by Walter Isaacson.
As an Appleiphonestop app, you know enough about Steve Jobs to find Isaacson’s story annoying. Apparently aware of Jobs’s reality bias, Isaacson rarely succeeds in following something that Apple’s co-founder said with contradictory comments from others. But he never questioned these others once, so you repeatedly get jobs that say one thing, Bill Gates disagrees, and Gates can get away with comments you know are as inaccurately selfish as Steve Jobs could be.
I have not contributed to this biography, but it remains very good
If you are interested in certain views of Steve Jobs, there is also “Small Fry”, the biography of his daughter, Lisa Brennan-Jobs. Although Jobs’ wife, businesswomen Laureen Powell Jobs and others have contested her account.
You can also enjoy how to get more out of your Mac or iOS device. In this case, you really need some advice as there are few sparkly gems in a sea of books that effectively rewrite Apple’s own support documents.
Perhaps the most recent is “The Ultimate Mac User Book”, written for the Setapp service by Tetiana Hanchar. While this includes the apps included in the Setapp service collection, it is also a generally useful tool, comprehensive and enjoyable enough for anyone to find new details.
If you are a long time iOS user who just arrived on the Mac, you can also refer to “60 Mac Tips”, volumes 1 and 2, by Brett Terpstra and David Sparks. The two parts are a mix of lyrics and video guides that again contain nuggets that even the most experienced Mac users will not know.
However, for the larger dive into the Mac or any other Apple tag, there is the “The Missing Manual” line, led by David Pogue. Really, we once searched a very successful book on FileMaker Pro and didn’t want to use the software anymore. We tried “FileMaker Pro: The Missing Manual” and became unconditional fans of the software and book offering.
Steve Jobs’s daughter wrote her own men’s account
The most recent Pogue book in the series is especially useful right now if you’ve just gotten used to a brand new Mac that you bought because you were working from home. We wouldn’t be surprised if Apple itself has a few copies of its “macOS Catalina: The Missing Manual.”
across the industry
However, Apple does not operate in a vacuum, neither in terms of technology, nor because of its legendary focus on quality and detail. If you’re interested in the wider context, there are two extremely different titles that we particularly recommend.
One is “Creativity, Inc .: Overcoming the Invisible Powers That Impede Real Inspiration,” by Ed Catmull and Amy Wallace. It’s Pixar and describes how Steve Jobs bought the company. In addition, his works are very interesting, but it is also one of these books that will inspire you.
While “Losing the Signal”, by Jacquie McNish and Sean Silcoff, is more of a warning. This is how Blackberry became the incredible success it was and how the iPhone destroyed it.
The tags covered in each of these books are worth reading, especially if you need to isolate yourself now. But in any case, it is also the way they are written that we recommend them.
Each of these not only takes a particularly interesting angle, or brings us some insight, but they also do it in a way that they are completely absorbent. So if you need to get away from the coronavirus news, take a break from politics, and even wonder if Apple will ever release a new iPhone SE, that’s what you should be.
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