Automobile manufacturers use nostalgia to promote electric vehicles.

Automobile manufacturers use nostalgia to promote electric vehicles.

Over the last few years, automobile manufacturers worldwide have promoted hybrid and electric transmission technologies and showed how the future is portrayed. However, recently, some people are looking for something of the past to promote these new technologies.

Friday was the first day of the Pebble Beach elegance contest, one of the world's most luxurious automobile shows. The opening ceremony organized along the California coast included, among other things, original advertisements (such as Bugatti Divo 5.8 million dollars). However, some companies have turned to jugular legs syndrome.

Infiniti began a show with a 100% electric racer, a new prototype 10. The company said, "We will regain the spirit of the first Speed ​​Star in the electrification era." The single seat arrow of the car is as new as retro. This is Infiniti's way of doubling the vibration of Prototype 9 in the early 20th century announced at Pebble Beach last year. Two cars look like things in the 1930s, but Infiniti remembers to switch the whole range to electricity by 2021.

Infiniti 10 prototype


Following Infinity, Mercedes-Benz equipped with a Grand Prix style car called EQ Silver Arrow in the early 1900's. Designed to promote the next sub-brand of all electrified EQ car from Mercedes-Benz, this concept adopts an 80 kWh battery that imagines it will have about 250 miles.

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Automobile manufacturers use nostalgia to promote electric vehicles.

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