Disney's streaming service can have a name. It definitely has a strategy

Disney's streaming service can have a name. It definitely has a strategy

Disney's CEO, Bob Iger said that the company's next streaming service is an important part of the company's overall strategy, variety I will clarify what he called the project: Disney Play.

Disney Play, released at the end of 2021, is the company's response to Netflix, a consumer direct consumer service that includes the exclusive title of the Disney library, and only the original television program and movies Not a service. Development and production, new episodes of animation Star Wars: The Clone War, New Live Action Star Wars A series of Jungle Book And Iron man Director Jon Favreau, and Musical high school And Monsters Franchise.

But, varietyThis report states that Disney's movements are ultimately sensitive. The company is trying to catch up with the dramatically changing entertainment environment due to the destructive existence of Netflix. With the increasing content budget of the original, L & # 39; Economist Recently, this service is estimated to spend $ 13 billion on original programming of 2021. Netflix redefined how to make movies and television programs and how to consume spectators. With the company's latest revenue phone, Mr. Iger emphasizes that the new streaming service is "the top priority of 2021" and may be called Disney Play.

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Disney's streaming service can have a name. It definitely has a strategy

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