New high functionality will most likely arrive at the most expensive smart phone, but Samsung can start another approach. DJ Koh, director of the mobile division of Samsung, said: CNBC Since the company currently sells less than the premium model, we are concentrating on differentiating between midrange phone and flagship phone.
"In the past, we brought a differentiation from new technology to a flagship model, and then shifted to the middle term, but changed the strategy from this year to bring points to technology and differentiation in the medium term. CNBC.
Mr. Koh is said to have reorganized Samsung's mobile development team in preparation for a change in strategy. The first phone that follows this new approach should be the call for this year's Galaxy A series. These phones cost about $ 400, much lower than standard bearers like S9 and Note 9, but they are far superior to popular and popular phones in many markets.
Samsung's mobile phone revenue has declined over the past two years, and the smartphone market is changing. High-end mobile phones work well in the United States,
There are many mobile phones that offer this balance. It takes only a couple of months for exciting new features and designs to shift from flagship products to cheaper cell phones designed for these markets, making differentiated businesses more productive in more traditional product cycles It becomes hard to be tied up.
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Samsung Electronics said that it can provide new functions to mid-range mobile phones before main products
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