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Storage is cheaper than ever, but iPhone customers don’t benefit

Naturally, Apple does not strive to bring savings to customers.

According to a new report, despite the price of NAND flash memory halved last year, Apple has not reduced the iPhone's cost accordingly. Indeed, Apple imposes a GIF of 78 cents the same as of 2020. In other words, the profitability of the iPhone is further enhanced.

For comparison, Apple pays suppliers 25 cents per concert.

Bloomberg "Apple charges more than the vendor and we can not reduce the margin of high capacity options as the component price goes down or customers can not add storage later."

According to this report, Apple charges users $ 150 to upgrade $ 150 from iPhone 's storage option from 64 GB to 256 GB, then from 256 GB to 512 GB.

Apple's excellent profit engine

Increasing storage usage is one of Apple 's easiest profit engines. Today's report suggests that the new 512 GB storage chip on the latest generation iPhone can earn as much as $ 134 per Apple than the low end 64 GB option.

Unlike the cost of increasing the size of the screen, including there-engineering of the iPhone, increasing the size of the storage simply means replacing the new chip.

Apple's ability to demand premium for storage (more NAND chips than other consumer smartphone makers) is a prudent move as the worldwide smartphone market is stagnant.

After all, as you can see from last year's successful iPhone X at $ 1,000, there is still no limit on the amount you will pay for the new iPhone.

Source: Bloomberg Business

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