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WhatsApp Business Introduces Catalogs Feature For Small Businesses

A new feature on WhatsApp Business called “catalogs” will help merchants share an inventory of their products with users. “We facilitate learning of the products and services offered by companies through the introduction of catalogs in the Whatsapp Business application,” WhatsApp said in a blog post.

The company said the catalogs were a mobile showcase for companies to present and share their products so that users could browse and discover something they would like to buy. Previously, companies had to send product photos one by one on the app and provide information multiple times.

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Customers could now view their entire catalog directly in the WhatsApp business app. According to the company, business owners look more professional and allow customers to interact without having to visit a website. The catalog feature is available for businesses using the WhatsApp Business app on Android and iPhone in Brazil, Germany, India, Indonesia, Mexico, the United Kingdom, and the United States. It will soon be deployed around the world.

Amrit Pal, product manager at WhatsApp, said the company had quick access to in India in the catalog. Commercial offers. It will serve as a mobile showcase for suppliers and users will be able to see the lists of products they can buy. This means that the information provided would include availability, prices, description, and product codes. You will not be able to purchase anything from the catalog at the moment.