In the event where Google penalizes your site for poor SERP rankings, it can cost you money to get back on your feet. It is also time-consuming and frustrating. In this case, employing the best SEO techniques is an incredible way that will help you achieve a cutting edge in today’s age and era where almost everything is going digital.
The right SEO strategies will help you to;
- Boost your conversion rates.
- Improve on your return on investment.
- Improve brand visibility.
- Enjoy quality traffic to your website.
However, you need to keep up with the ever-changing SEO world to stay on top of the game. The digital marketing world is embracing new technologies and with 2019 around the corner, you need to understand more about the changing search engine algorithms and the behaviors of internet users/consumers.
If you have not achieved the desired traffic in 2018, perhaps you are still using old SEO strategies. This piece takes a look at some of the techniques to avoid in 2019 so that you can make the most of your marketing campaign.
Avoid plagiarized content
The internet is an incredible platform that offers all the kind of information you may need and at any given time. In this case, you need to create unique content and present it in a way that appeals to the target audience. It is wise to note that unique and informative content helps you to stand out from relevant competitors. Most importantly, it promotes your SEO campaign.
Today, search engines are highly advanced. For this reason, they can easily detect any plagiarized content. If your website has copied information, this means that Google will rank it low in search results. This affects your SEO campaign negatively. Therefore, take time to focus on how you can package your content in a unique way.
It is also imperative to note that, you may not always have new ideas on a given topic. This doesn’t mean you should copy and paste the content you get online. You should focus on presenting your ideas in a way that makes a new difference in the SEO world. In this case, you should;
- Employ a more personalized writing style.
- Use a unique tone.
- Structure the content differently.
By doing so, the content and ideas you present will appear unique. It will also appeal to relevant search engines hence, top ranking.back to menu ↑
Avoid stuffing keywords
When designing an SEO campaign, you should never underestimate the power of keywords. Avoid keyword repetition, misuse, overuse, stuffing, and bad keywords in your content. Instead, use your keywords sparingly throughout your webpage.
It is equally important that you focus more on a few targeted keywords because they can easily boost your search engine ranking. In this light, avoid keywords that make your information to appear unnatural. Keep in mind that web users are always looking for pages that provide relevant information. Therefore, by using targeted keywords and in the right way, you also enhance your brand visibility.back to menu ↑
Poor quality content
Often, many business persons create content that only targets increased traffic. However, to succeed in the SEO world, you should work on content that keeps up with the upcoming algorithms. Your major goal should be to attract more clients, direct them to your content and make a call to action for them to purchase your product or service.
You may also use the right keywords, compelling titles and Meta tags that are algorithm friendly. This can easily rank you high but without a call to action, your SEO campaign may not generate the desired results. Therefore, in 2019, it is important that you work on SEO strategies while focusing more on attracting and retaining the right clients. Focus on quality and create wholesome content.back to menu ↑
Do not ignore local SEO
Google is an advanced search engine and it comes with local search engine optimization strategies. These allow companies to provide relevant information that clients are targeting and details on their location. Ideally, the Google My Business feature helps clients to find service providers that are close to them. This means that if your business doesn’t provide useful details on your location and the type of services you provide, Google will overlook your website. As a result, it will rank you low.
Local SEO, therefore, helps you to explore the local market. In this light, you should incorporate this technique in your 2019 campaign to boost your ranking and to explore more of the local market.back to menu ↑
Do not ignore Google and Search engine analytics
To determine whether your SEO campaign is performing well, you need to measure or evaluate it. Avoid ignoring analytics in 2019 and start focusing more on the performance of your campaign. Is it bearing fruits or is it working against your desires? Google analytics is a significant aspect of any business online and with proper utilization; you will realize amazing results in your Google ranking.
Today, you can employ a wide range of tools to measure the performance of your SEO campaign in terms of;
- Bounce rate.
- Click through rate.
- Nature of web visitors.
- Organic site traffic.
- Conversion rate.
Google analytics tools play a significant role in pointing out the parts of your campaign that are not working well. Therefore, in 2019, you should start monitoring and evaluating your marketing techniques.back to menu ↑
Do not ignore User Experience
When it comes to SEO and Google ranking, a user-friendly website always wins. In this regard, do not ignore the importance of creating a website that;
- Has a good layout.
- Provides useful and quality information to the target audience.
- Has organized content in terms of social buttons, imagery, video content, and responsiveness.
In this regard, it is wise that you use the right keywords and Meta tags that appeal to web visitors. Create an excellent layout and optimize your pages efficiently. Such techniques play a significant role in making your website user-friendly and in attracting more clients. Furthermore, it boosts your conversion rates hence, increased productivity.back to menu ↑
Avoid ignoring SEO trends
SEO trends such as video and image marketing and content syndication keep changing often. As a matter of fact, these methodologies were not highly valued a few years ago. Today, you need to understand how you can use and stay updated with the latest trends to increase your SEO ranking. Most importantly, measure the performance of your marketing campaign with SEO tracker software by Serpbook to determine the trends that are working for you and those that are not.