According to the new estimate, Google will pay more than $ 9 billion to leave the default search tool in Apple's Safari browser this year, and in 2019 it could potentially pay more.
According to analyst Rod Hall, there is a possibility that the next fiscal year will eventually reach $ 12 billion, Internal business. In 2017, Google decided to pay more than $ 3 billion.
Accessing Safari on iPhone and iPad is essential to Google, which advertises the majority of advertisements. Safari supports the search function of Bing, Yahoo, DuckDuckGo, but if functional, most users may maintain default options.
To Apple, Google 's dependence has benefited from the service segment. The company already told the US Securities and Exchange Commission (SEC) that licensing fees such as Google Music, as popular as Apple Music, are the main drivers of segment growth.
Another factor to keep Google would be Google's potential rebound. Although the popularity of engines is caused by most of this flaw, substitutes like Microsoft Bing used in Siri search have been criticized for poor results.
Hope you like the news Google could be paying Apple $9B or more to stay Safari#039;s default search engine. Stay Tuned For More Updates 🙂