HomePod kills where it matters most: making money

The weak sales of HomePod brought about a slump in the top 5 smart speakers in the second quarter of this year. However, there is a very important indicator that this product will win against all competitors.

And this is the department that makes money, Apple is excellent.

According to market research firm Strategy Analytics, HomePod sales account for only 6% of global smart speaker shipments from April to June. With this, he was behind rival Google, Amazon, Alibaba.

"Google Home Mini and Amazon Echo Dot accounted for 38% of the world's shipments," said David Watkins, director of smart speaker service in the strategy analysis department.

If Apple's market share does not grow, it will not decrease at least. In the first quarter of HomePod's sales, we secured a 6% share in the first quarter of this year.

HomePod sales win the money game

It holds such a small share of the market, but HomePod earns more money than its competitors. We earned 16% of world smart speaker revenues.

Home Mini is sold for $ 49. This means that Google must sell more than 7 products equal to the income of each HomePod.

"Apple focuses on smart speakers in the high end of the marketplace and is promoting HomePod's audio features before the device's voice control features.Apple boasts a discreet share of $ 70 but more than 200 "Watkins says.

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Compsmag