In February last year, LinkedIn opened its publishing platform: LinkedIn Pulse to the public. It’s now rolled out to access the masses and you may publish your individual posts by way of the LinkedIn platform.
Some clients have been self-posting their scrumptious content by way of Pulse for a few months now. Whereas they happily post away, we’ve seen some experiencing declining views, feedback and engagement. So has the shine rubbed off LinkedIn Pulse or is there more we could be doing to increase engagement?
The dust settler
Whereas the shine hasn’t rubbed off on Pulse per se, the mud has settled. For those who’re new to content marketing, chances are you’re a LinkedIn audience hasn’t heard from you before.
Like any new relationship, issues start off all consuming. Your first Pulse gets the numbers; and everyone needs to learn what you’ve got to say. Then slowly numbers of dwindle. Thou who never spoke, has spoken. And now you’re talking all of the time, adding to the noise.
How to drive engagement and stir up dust
PICK A HOT TOPIC THAT INTERESTS YOUR AUDIENCE
The most popular topics, subjects on LinkedIn are careers, business and self-improvement. If your weblog is about these matters, then LinkedIn’s viewers is great on your content. However not everyone blogs about careers, business and/or self-improvement. And sure that’s cool.
In case your focus is elsewhere, try LinkedIn’s content channels (middle of the web page). Then write about topics that align with a channel.
Clearly everyone wants to be featured on a channel so LinkedIn has a helpful algorithm that matches your content with these of the channel. The algorithm evaluates the content material itself, fairly than your profile information. You’ll be able to however, help the process by tagging your posts to tell the algorithm. Take a look at LinkedIn’s guide for tagging here.
WRITE AWE-INSPIRING, ATTENTION-GRABBING HEADLINES
Spend time serious about your headline. When writing on LinkedIn (or anywhere for that matter), the headline is essential, especially when you’re following is small.
If people click on in your post to learn it, LinkedIn’s algorithm will show your publish to extra people. Moreover, if different people like, share or remark in your post, this exercise will show up on their LinkedIn feed and be seen to all their connections.
K.I.S.S TIP: WRITE AT LEAST Three-Four DIFFERENT HEADLINES AND PICK THE BEST ONE FOR YOUR ARTICLE.
LEAVE THE SALES AT THE DOOR
Pulse is for content marketing, NOT gross sales materials. Your posts ought to be informative and offer worth to your viewers, not sell your services or products. Take a look at our ideas on blogginghere.
PROMOTE YOUR POSTS
As soon as your article is on Pulse, improve engagement and publicity by selling it to your email checklist and social media followers. Your connections get an notification every time your Pulse is published, however don’t be afraid to re submit it as a status replace or in a few of your teams a few days later to get much more views.
TWEET THE TEAM
Send a tweet to the Pulse crew if you assume you wrote something ah-mazing. However be warned: that mud will settle fairly quickly in case you overdo it. Now Tweet your post to the LinkedIn editorial team at @LinkedInPulse to make them conscious of it.
The whole lot in marketing (and life) is good moderately. Finding the stability between too often and never usually enough is key to building the successful LinkedIn following.