The podcasting culture has grown tremendously over the last ten years. Indeed, advancements in technology coupled with increased internet coverage have played a vital role in the rise of the podcasts. Around the globe, many entrepreneurs are tapping into this powerful information tool to grow their business brands. Currently, there are hundreds of thousands, possibly millions, of podcasts in more than a 100 languages.
However, most podcasts struggle to go past a hundred user downloads. Getting your podcast to break through the ranks and gain a substantial following can be a daunting task. Even after you’ve gained a following, keeping your listeners engaged requires a lot of smart work and meticulous planning, especially behind the scenes.
How can one grow their podcast audience and get your show into their podcasting headphones? This guide provides you with a handful of tips on how to go about growing your podcast audience. I hope that these tips will help you reach your target audience, sell more of your products or services and ultimately build your brand.
1. Focus on content quality
How can one grow their podcast audience? Before you even think of growing your podcast audience, you first need to get the basics right. Regardless of the number of listeners you already have, they will eventually get frustrated and stop listening if your content quality is wanting. When it comes to podcasting, a lousy podcast is worse than no podcast at all. Are you talking about something that people genuinely want to know? Does your audience find your content exciting? Well, these are some of the questions you need to answer.
2. Focus on a niche subject
In business, your ability to appeal to your target consumers ultimately determines your degree of success and podcasting is no different. Once you have identified the topics that interest your target audience the most, the next step is to narrow down your focus to a single subject. Choose a niche that interests you and stick to it because consistency in podcasting is crucial. To hone in on your niche, you need to decide what you’ll be talking about and to what extent
Still, on niche, it is essential for podcasters to take the time to understand their audience. What age group are you targeting? What is their occupation and how much do they earn? What about their passion, ambitions, and hobbies? What will they gain from your podcasts? Answering these questions will save you both time and the agony of an underperforming show.
3. Work on your presentation skills
Apart from being informative, your podcast ought to be engaging and exciting to your audience. Demonstrate desire and vigor throughout your show by speaking clearly and with authority. For your interviews, it’s always a good idea to mix it up and interview different types of people or even tweak the format of your conversations to make them more thrilling to your audience.
4. Fine tune your production and post-production
As a listener, there’s nothing worse than trying to siphon information from a podcast sounds tinny, is too quiet or has too much background noise. Luckily, this solution can be solved by getting your hands on good podcasting equipment. Even if you’re strapped for cash, there’s still plenty of budget-friendly podcasting equipment that can do a good job.
To enhance production quality, you’ll need to buy a good mic that properly captures your voice and that of your interviewees. An HD camcorder is also a must-have. Finally, take the time to improve the lighting conditions in your podcasting studio. Good lighting does have to be expensive; recording next to a large window can do the trick.
5. Choose an appropriate hosting company
If you are start-up podcaster, it’s essential that you find a hosting company that understands your needs and especially one that will help you fine tune your podcasting skills. Luckily, the number of hosting companies has grown tremendously in the past few years. Some of these target large podcasts while some focus on the small ones. The beauty of working with a compatible host is that you stand to enjoy a plethora of integrated options which make managing your podcasts easy.
6. Harness the power of social media
With over 3 billion subscribers around the globe, it’s no surprise that social media has become a crucial part of digital communications strategies. Social media platforms are an excellent tool for growing a podcast’s popularity due to the amount of traffic they generate on a daily basis. Furthermore, these sites offer an inexpensive way of sharing content. Though Twitter and Facebook are the most common, LinkedIn, Snapchat, Pinterest, Instagram, and Tumblr can be of great help too. All in all, you should take the time to figure out where your audience spends most of their time and in turn focus on those platforms.
Once you’ve set up a profile, your next task is to keep your audience engaged by frequently posting content that is easily shareable across many platforms. For a superior engagement, ask lots of questions and seek suggestions for future content.
7. Create supplemental YouTube videos
YouTube is the second largest search engine, after Google, and thus offers an excellent opportunity to reach large audiences that are not aware of your podcast. YouTube content is ideal because it’s easily shareable and gets discovered easily than on other platforms. With YouTube, the goal is to create content that is visually appealing. Another neat trick is to live stream your podcasts or create supplement videos that build on your podcast videos.
8. Network and make friends with other podcasters
By collaborating with other podcasters, you not only share ideas but you, in turn, open avenues to grow your number of listeners. Consider inviting your fellow podcasters to your show especially if you both target the same audience. Your collaboration can also extend into recommending specific episodes to your respective listeners. The best place to meet and interact with fellow podcasters is podcasting conferences, which can happen a few times each year. Take a keen interest in podcast awards especially those centered on your niche. You will be surprised at how much information you can garner from these conferences.