Would you like more eyes in your on-line content? It might be so simple as adding a photo or a video to your post. Visual storytelling is extremely powerful. The nice of us a Quicksprout not too long ago revealed an infographic (under) outlining just a few stats suggesting simply how important “the visible” is on social media.
Visible storytelling is just not new. In the course of the very first media pitch I did, for the very first job I had in PR, a couple of decade in the past, I heard a various phrase that I might hear time and time once more: “What are the visuals?” What’s going to the reader or viewer be capable of see as they read/listen to this story? As I got higher at my job, I realized to construct visual communications proper into the media stories we had been attempting to get traction for.
If you’re trying to make better use of “the visual” in your social media efforts, check out the next infographic for some stats on how a lot visuals increase social media engagement and sharing, 9 several types of visual content, and even tips about choosing the right color palette for conveying your required tone.