How (& Why) to Reset Advertising Identifier on iOS

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So after a lot of requests from our users here is a guide about How (& Why) to Reset the Advertising Identifier in iOS.

Starting with iOS 6.1, users can now reset the ad identification on any iPhone, iPad or iPod touch. This means that you can basically throw any anonymously collected data about a device used to show relevant ads out the window and start over, removing all the targeted data collected and assigned to that advertising ID.

  • Open ‘Settings’ and choose ‘General’ followed by ‘About’
  • Scroll all the way down and find “Advertising”, from there tap “Reset Advertising Identifier” and confirm the ID reset

After confirmation, iOS generates a new random blank ID.

Reset the ad's tracking ID in iOS

You can also take it a step further and completely disable iOS ad tracking while on that settings screen, which functions as a ‘Do Not Track’ feature and prevents anonymous data from being collected. What that will do is completely deny the possibility of collecting anonymous data about the device to serve more relevant ads, outside of web cookies. For example, if you have every Angry Birds app installed on the device and are performing 100 searches for Angry Birds daily, disabling ad tracking would prevent you from seeing ads relevant to that topic.

Reasons why you might want to reset the advertising ID

Since all data collected is anonymous, there is no universally important reason for resetting the advertising ID and should under no circumstances be taken as a standard procedure. Since the data is anonymized, the reasons for resetting the ID are usually quite unique situations:

  • The ads you see are linked to past activities that are no longer relevant to your interests
  • You or your employer are particularly sensitive to privacy
  • Your iOS device is company-owned and you don’t want IT to (possibly) discover that you are searching the web for non-work related things by showing ads for unrelated things up on the device
  • You’re transferring an iOS device to a new owner or family member and for some reason you don’t want to reset everything to factory settings

There are other reasons too, of course, but again, it’s important to emphasize that for 99.5% of iOS users, this isn’t all that important to think about.

For some historical background, the ad identifier is a relatively new creation and previously advertisers tracked anonymous data based on the actual device UDID. Because the UDID is tied to hardware and cannot be reset, Apple created the advertising ID as an alternative to the UDID, an ID that can be freely reset and managed directly by the user, much like cookies and browser history on each moment can be managed.

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How (& Why) to Reset the Advertising Identifier in iOS: FAQ

Tutorial Summary: How (& Why) to Reset the Advertising Identifier in iOS

In this guide, we told you about How (& Why) to Reset the Advertising Identifier in iOS; please read all steps so that you understand How (& Why) to Reset the Advertising Identifier in iOS in case if you need any assistance from us, then contact us.

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What is actual time in which this method complete?

The time to complete the How (& Why) to Reset the Advertising Identifier in iOS tutorial is 10+ minutes.

What are the supported Device?

Apple

What are the supported Operating system?

mac OS


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